Link Building 101

Written by Brett Hart

Success in live comes through building and sustaining both personal and professional relationships. As human beings, we strive to be atrepparttar right place atrepparttar 141796 right time in order to makerepparttar 141797 right connection. We quickly learn that each right connection links to another and before we know it, we are part of a network.

Do you wonder why your site does not receiverepparttar 141798 traffic you believe it deserves? The only people visiting your website are current customers. Where arerepparttar 141799 new customersrepparttar 141800 web designer promised you? One ofrepparttar 141801 most overlooked steps in creation of a website is Search Engine Optimization (SEO). We like to think that search engines will crawl our website and shazaam, like magic, we appear atrepparttar 141802 top ofrepparttar 141803 results for our keywords. Unfortunately, it rarely works that way. We need to build relationships or “links” to our sites. While this can be a daunting endeavor, it can be very rewarding.

We are going to look at link building theory and practice. How do you letrepparttar 141804 world, more accuratelyrepparttar 141805 web, know you are open for business? Where do you begin building links? What about link building software? What are directories? Who are your top competitors? Who links to them? How do you ask for a link? Do you want reciprocal links? How many links do you need? These arerepparttar 141806 questions all website owners and link builders need to answer.

Search engines look at links as votes. The more links your website has,repparttar 141807 more votes it has to be number 1, orrepparttar 141808 “authority” on your subject matter. Not all links are created equal. Links from more popular websites are weighted heavier then links from less popular sites. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The link text will help you rank better for your keywords. If possible get intorepparttar 141809 major directories. Avoid FFA's or "Free For All" link farms.

How do you letrepparttar 141810 world know you are open for business?

PR or public relations. The way most link builders will approach this is to create a press release that is disseminated torepparttar 141811 right people. How do we know we reachrepparttar 141812 right people? In a recent talk with Eric Ward,repparttar 141813 father of link building, I learned that most ofrepparttar 141814 press release web services allow a person to subscribe to items that interest them. If a person runs a widget website and is interested in widgets, they will receive any press release that is related to widgets. Often, they may listrepparttar 141815 new widget information on their own website. That's an easy link. The press release itself is another link. Yes, it may cost a bit of money to draft andrepparttar 141816 service may not be free, but you have built several links with a simple press release.

Link Building Software

Link building software automatesrepparttar 141817 task of collecting relevant sites and their contact information, based on keywords. Many ofrepparttar 141818 available software packages include an automatic contact manager that allows you to contact sites with very little effort. It is generally excepted that you should not userepparttar 141819 automatic contact features. Instead userepparttar 141820 software to identify sites and contact them manually. Many webmasters feelrepparttar 141821 automated emails to be spam and will reject, with prejudice, any site that asks for a link using them. Software should be used in addition to other link building strategies.

The directories

The major pay for inclusion directories include Yahoo and These directories charge to be included in their database of websites. They are often used by major search engines to help determine rank. Don't forgetrepparttar 141822 free directories such asrepparttar 141823 ODP and The ODP (Open Directory Project) is at They are selective onrepparttar 141824 sites they include. Not all websites will be able to obtain a link atrepparttar 141825 ODP. onrepparttar 141826 other hand is very easy to get into. You will have to join to enter your site into their database, it's very easy to do, and is a super easy link to obtain.

Search Engine Optimization - The Important of Noframes tag in SEO

Written by Endar WS

Using frame tag on your web site is very assistive, especially when your web sites contain of many pages. The good thing about using frame tag is, you need only little efforts when updating your site. However, this method has it's negative impact in SEO, because many search engines can not recognize web pages that use frame. So, even you have very hard work in SEO-ing your site, it is difficult to getrepparttar good positioning on search engines. So, what should we do? Well, let's look back ofrepparttar 141743 basics of search engine optimization. Always remember this 2 keys: 1) Make your web site readable by human visitors and spiders. This isrepparttar 141744 main key for your site to be indexed on search engines. 2) Optimize your site with it's prior keyword or phrases to getrepparttar 141745 top on search engines. You can not do both in your frame tag. Use noframes tag. Describe your keywords

Cont'd on page 2 ==> © 2005
Terms of Use