Lights! Camera! Igintion! Why Do Carmakers Pay $600 to Place Their Autos in Movies?

Written by Jack Smith

Lights! Camera! Igintion! Why Do Carmakers Pay $600 to Place Their Autos in Movies? Read Jetsetters Magazine at To read this entire feature FREE with photos cut and paste this link:

You’re sitting there watching TV when a commercial comes on forrepparttar new 2005 Pizzazzmobile V8. Asrepparttar 135714 narrator extols its styling, its power, and its luxurious interior you yawn and fliprepparttar 135715 channel. A few days later, however, you’re atrepparttar 135716 movies when Tom Cruise comes racing along a mountain road overlooking Monte Carlo in that very same Pizzazzmobile. Will you take this opportunity to get up and go buy a bag of popcorn? Not hardly! Somewhere deep within your cerebrum something is being planted. “Wow! I’d look great, too, atrepparttar 135717 wheel of a Pizzazzmobile.” There, in a nutshell, liesrepparttar 135718 appeal ofrepparttar 135719 increasingly popular — and controversial — practice known as product placement.

In concept there is nothing mysterious or sinister about product placement. Basically it involves featuring a commercial product within an entertainment or artistic work, most often a movie or TV show. It’s nothing new, especially where cars are concerned. There was, for instance, James Bond’s Aston Martin in “Dr. No”; “Smokey andrepparttar 135720 Bandit” with Burt Reynold’s gleaming black Pontiac Trans Am; “Herbie,repparttar 135721 Love Bug” andrepparttar 135722 eponymous VW Beetle; andrepparttar 135723 1971 classic “Le Mans”, which featured Steve McQueen and a bevy of Porsches onrepparttar 135724 race track and onrepparttar 135725 road.

In recent years, however, produce placement has become big business. About $1.5 billion will be spent this year to place products — cars, candies, dishwashing liquid, and even some countries — inrepparttar 135726 500 feature films released inrepparttar 135727 United States . Of that total, carmakers account for some $600 million. According to Autoweek, Ford spent $35 million to feature Jaguars and Thunderbirds in one movie alone,repparttar 135728 2002 James Bond shiller-thriller "Die Another Day." Other carmakers routinely spend up to $10 million per movie forrepparttar 135729 privilege of seeing their models roll acrossrepparttar 135730 big screen.

The competition among carmakers for a prime movie spot can be heated. Inrepparttar 135731 John Grisham book “The Firm”, for instance, Tom Cruise’s employer gives him a BMW 318 as a perk of employment with his new law firm. But inrepparttar 135732 movie, this becomes a Mercedes convertible. Mercedes denies having had to pay for such prime exposure; rather, they appealed to producer, Sydney Pollack’s sense of zeitgeist. “He became convinced BMW wasrepparttar 135733 car ofrepparttar 135734 1980s, whilerepparttar 135735 Mercedes wasrepparttar 135736 car ofrepparttar 135737 1990s,” says a Mercedes spokesperson.

Renting a Car--How to Survive Financially!

Written by Larry Denton

Car rental agencies, along with other factors, have played a vital role in increasingrepparttar ease of traveling whether for business or pleasure. The ability to rent a vehicle of nearly any style, size and model at reasonable rates has been a boon to travelers, world-wide. The process of renting a car, however, can be about as daunting as buying a used car. You should proceed very carefully, armed with knowledge aboutrepparttar 135562 rental industry and information about your specific needs.

In short, there are four different kinds of basic rates charged by car rental companies: daily rates with all mileage billed extra; daily rates with a limited number of free miles per day; daily rates with unlimited mileage; and a rate that has free mileage over an extended period of time. Naturally, all rental car agencies charge different rates based onrepparttar 135563 size and style ofrepparttar 135564 vehicle, with most firms renting economy, compact, intermediate and deluxe cars. Tip--renting a car for a full week is often cheaper than renting for five days.

An important consideration when renting a car isrepparttar 135565 length of time you will be needingrepparttar 135566 vehicle. If it's less than a week, you'll probably find lower rates with a major, national company like Alamo, Avis, Budget, Dollar, Enterprise, Hertz or Thrifty. For rentals of a week or more, you may get better prices from local companies, especially auto dealers. Be wary of local companies if you plan to drive quite a few miles; if you have a break down or an accident, they usually lackrepparttar 135567 services and support ofrepparttar 135568 major companies.

The basic rate you see advertised in big print in magazine, newspaper and television ads, are onlyrepparttar 135569 tip ofrepparttar 135570 iceberg when it comes to car rental costs. Surcharges (usually inrepparttar 135571 form of taxes) are sometimesrepparttar 135572 result of greedy cities, states, airports orrepparttar 135573 rental car company itself. Whoever is at fault, these nasty little add-ons can boost your total rate by as much as 50%. Sales taxes, airport taxes, concession fees, vehicle leasing fees, and drop-off fees often don't show up when you're quoted a base rate for renting a car. Renters sometimes find themselves charged other miscellaneous fees, such as a bill forrepparttar 135574 shuttle that brings them fromrepparttar 135575 airport torepparttar 135576 car rental parking lot, or an expensive fee for additional drivers.

The best remedy to reduce "contract shock" is to use travel agents, booking services and Web sites that disclose all fees in advance. Some companies are taking awayrepparttar 135577 mystery surrounding car rental rates by offering "total pricing" for their cars. Your total rental cost will be calculated prior to makingrepparttar 135578 reservation, guaranteed to be within one percent ofrepparttar 135579 actual rate.

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