Lifelines : Establishing Long Term Links & Finding Good Link Partners Written by Brian Basson
in your efforts of finding other sites to establish links with, you need to answer a few important questions first. This will ultimately save you hours & hours of establishing links with sites that will not benefit yours in one way or another. You have to look at long term benefits : - is site I want to link with, relevant or similar to information or theme of my site ? (no point in getting a link to your fishing site, if other site is about furniture manufacturing). - is it an established site, or just another come & go one ? (you want links to stay in place for many years to come, otherwise you will have to constantly establish new ones to counter ones lost). - does site you want to establish a link with receive many visitors ? (no reason to get a link on a site that hardly receive any visitors - you simply will not get many, if any visitors from them. The point is to get visitors in order to make sales). Where to find link partners the best place to find relevant link partners, is to make a few searches on major search engines. Use your site's most important keyword phrases and do a search. Bookmark top 10-20 sites and visit them. Most of these sites will have very good links established to them, and of cause many relevant outgoing links. This is where you start. It will be like taking part in a chain letter of links - a never ending stream of possibilities will emerge !! What if they don't want to link to me ? don't despair, not everyone will want to exchange links with you - ratio is around 3 : 1. For every 3 requests send out, you might get one to exchange links with you. Linking is a long term commitment, and you need to be patient - in end quality rather than quantity will count. You also need to convince other person that linking to your site will benefit his. A good catch-line might improve your success and ratio, so too a friendly & courteous request !
| | 5 Innovative Ways To Advertise Your Web SiteWritten by Steve Li
1. Directory Linking Create a directory of web sites on a specific topic. Give people option of adding directory to their web site by linking to it. Put your business advertisement at top of director's home page. This technique will get lots of people to link to your web site and give you free advertising. 2. Bonus Advertising Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on product or in product package. 3. Autoresponder Trade Trade autoresponder ads with other businesses. If both of you send out information with auto- responders just exchange a small classified ad to put at bottom or top of each other's autoresponder message.
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