Licensing 101

Written by John Calder

© 2004, John Calder

As a marketer, you are no doubt familiar withrepparttar concept of reprint rights and resale rights. Perhaps you seekrepparttar 108364 dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche!

Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product amongrepparttar 108365 "reprint rights craze" crowd, it's time to head back torepparttar 108366 pioneers of content licensing. In other words, head straight to traditional book publishers.

Licensing 101

Licensing through traditional publishers appears daunting at first glance. Yet,repparttar 108367 process is quite simple when you understand:

Types of rights available What to look for Who to talk to

Available Rights

Publishing rights fall within two very broad categories: Primary rights and Subsidiary rights. Primary rights, quite simply, describe all ofrepparttar 108368 publisher’s intended uses of a given work. Subsidiary rights describe those uses left torepparttar 108369 original author.

How these rights are assigned depends onrepparttar 108370 publishing agreement. Authors typically grant to their publisher: hardcover rights, paperback rights and translation rights. They may retain electronic reprint rights and book club rights, but this is not alwaysrepparttar 108371 case. Again, it depends on bothrepparttar 108372 publisher and author’s intended distribution ofrepparttar 108373 work. There may or may not be third-party licensing options available.

What to Look For

As an information marketer, you want to find a work available for third-party licensing. Specifically, you should look for subsidiary electronic reprint rights. Start with small, specialized publishers first. You’ll face less bureaucracy and you’re also much more likely to acquire contact withrepparttar 108374 original author for direct negotiation.

Amazons of E-Books: Two Women That Successfully Sell E-Books

Written by Noelani Rodriguez

For a long time I wasrepparttar only one I knew that sold e-books. I've been selling e-books for 7 years, and when I would say "I sell e-books" at parties, people would barely know what I was talking about for a long time.

I was shocked when a mutual friend told me about Julie Fast, a woman with several successful e-book sites including As it turns out she doesrepparttar 108363 same thing for a living as I--selling e-books, and lives right inrepparttar 108364 same area.

When I met her in a Portland, Oregon cafe forrepparttar 108365 first time, I stared at her like she wasrepparttar 108366 "missing link". I couldn't believe I was seeing someone that hadrepparttar 108367 same career as I did: selling e-books.

We both shared observations about our Google Adwords and Overture campaigns; we were both optimizing our customer service and e-mail re-marketing strategies. Having all these unique things in common was too good to be true.

Julie and I haverepparttar 108368 lifestyle of selling e-books in common as well, and it is all too often a guilty pleasure. It means having time – time to do as you want to do, like writing that long put off card to a family member or friend. Or going torepparttar 108369 dog park more often. It means having to explain to relatives that work three jobs that you are skipping off to yet another vacation destination. And that maybe they could write some successful e-books too.

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