Working within a tight budget? Here's an effective, easy, low- cost, money-saving tip: promote with labels.
That's what I did - and am still doing - with my most recent book. However, it's something that can be used with any product, service, event or cause.
Here's what you do. First, boil down your basic, most essential message to no more than nine lines. Here, for instance, is my message:
ABRAHAM, THE DREAMER An Erotic and Sacred Love Story A fast-paced, provocative, biblical novel by ROLF GOMPERTZ Publisher: iUniverse.com $14.95 ISBN 0-595-17697-6, paperback, 260 pages Browse and buy at www.iUniverse.com Or call toll-free number: 1-877-823-9235 Also www.amazon.com or ANY bookstore.
I then bought a 25-sheet box of No. 8163 Avery ink jet, white shipping labels (2"x4"), with 10 labels to a page. I printed out this message, making as many copies as I needed, and some extras.
I played around with colors and typefaces, caps and lower case type, to make information look attractive. I used blue for Internet addresses, and red for book's title and subtitle. I used bold face for information which I wanted to highlight; I also used italics.
Since I could not find a 3" label, I trimmed one inch off 4" label.
I created this label to fit on back of my business card. I did not want to dump perfectly fine business cards I had, nor did I want to print double-sided ones, since that would also increase cost of cards. Furthermore, I did not know if I might want to change any of basic information at some time, in which case I would be stuck with a lot of printed cards and I would have to go to cost of printing new ones.
Indeed, I did "redesign" label several times, changing a word, or a line, here and there.
As you can see, there was very little waste involved.
I found other uses for this label, as well. I put label on inside page of every book I was selling, giving away, or submitting to media. This way, essential information remained easily visible and accessible with each book.