Let’s Do the MARKETing!Written by Maricon Williams
Marketing entails a lot of brainwork and creativity. It follows a domino process and every step needs an equally meticulous guidance and attention. Before you bring your products to open, you must first conduct a research. Research delves into market information. This may include surveys and handing out questionnaires to your prospective customers. This hopefully discovers needs and desires of your market as well as their dissatisfactions. Another thing that you can discover here is competitors marketing strategies. Later, you can use these strategies to compete and make your business boom and profit. Speaking of strategies, even those entrepreneurs who have meager resources can have successful marketing. All it needs is a great percentage of creativity and resourcefulness. There are four key components in marketing. First component is products and services. A specialized product line is easier to handle than those offering a wide-range of options. The latter needs a huge staff to plan and materialize its goals on other hand, former, only needs a few. The second factor is promotion. Promotion includes advertising and customer interaction through personal, mail and telephone conversations. One of strategies in promotions is using promotional items or products. These may include t-shirts, caps, clocks, key tags, calendars,
| | Ruin your Business by Not Planning At AllWritten by Maricon Williams
There are a lot of businesses who did not make it to first base. There are also some who experienced floating euphoria of success then unfortunately flunk in abyss of failure. This two situations has a common denominator, it is lack of planning that drag them to their doom.So, if you like to experience same and you care not to your probable financial loss, you can start ignoring importance of planning. However, if you are pretty serious about doing business, start your endeavor with good brainstorming and planning escapades. One of great things to start your planning is to create a business plan. Business plans define your business, broaden or limit your scope and set your goals. According to Robert Krummer, a distinguished person in banking and business industry, “the business plan is a necessity. If person who wants to start a small business can't put a business plan together, he or she is in trouble”. Before you start with your business plan, you must know first innate aspects of your soon-to-be business. First, ask yourself following questions: What type of products or services are you going to provide? What particular need are you going to fill? Who is your target market? What is probability that they will purchase from you? Who are your competitors? How are they doing in business arena? Do you have resources to make your business feasible? When you yield positive answers to these tons of questions, you sure have potential to make it as a successful businessman.
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