They sit like little signs along road, passively advertising your product, service and opportunity with every e-mail you send. They are comprised of a few words or lines of text and a URL or autoresponder e-mail address, as well as other contact information.

While we all know what a valuable tool signature file is, many of them are missed or ignored all together. After awhile, many marketers stop caring what other guy has to promote. It is easy to ignore a few lines of text tagged onto end of an e-mail.

ROADSIDE SIGN VS BILLBOARD

The signature file, that little sign along road is powerful. But posting a BILLBOARD to compliment your little roadside sign makes this even MORE POWERFUL. Placing a full color LETTERHEAD on each e-mail you send, featuring your company name, URL, your name, e-mail address, any additional contact information you wish will advertise for you even while you are sleeping. You can even display a photo of you or a graphic of your product.

HOW WILL THIS HELP YOU MAKE MORE SALES?

1.EXPOSURE

EVERY e-mail you send will expose your company or product FRONT AND CENTER! Say flagship product for nutritional company you are marketing for, XYZ Nutritionals, is Great Grape Antioxidants.

Your letterhead features a graphic or a photo of Great Grape Antioxidants bottle (or even just name as well as company name). Maybe you could add another line like, fights free radicals, or 8 out of every 10 doctors take antioxidants, or 50 times more powerful than Vitamin C, or something to that effect.

You send e-mails to Aunt Bea regularly but gosh, you just do not want to push her into anything. You never really mention Great Grape. Just maybe some day she will look at her e-mail and message will click, 8 out of every 10 DOCTORS??? Who knows? Maybe Aunt Bea will be your next customer. Maybe she will feel so great she will tell her friends and you will have half of them too. Who KNOWS what it will all lead to?

I am going to let you in on most important "secret" to finding online success with your own business.

If you want to build a strong, long lasting and profitable online business you need to start with a solid marketing plan. Don't be confused with a business plan. This is a plan you need to successfully market and promote your products or websites. An integral part of any business, your plan must be a detailed and precise road map you must follow, without fail, until all your goals are accomplished.

Every successful entrepreneur knows that without some sort of marketing plan to help guide them, they simply will not be able to steadily build their business. Your main goal is to grow, and keep growing.

Of course, there are some basic rules you should follow, but basically your plan is yours. Designing a good structured plan sounds very complex and daunting, it's really very easy if you decide to have fun with it.

When putting your plan to paper, break it down into little tasks and you'll come up with a surefire winner!

Goals.

This is very first part of any plan and shouldn't be taken lightly. Setting a goal to work for is hardest part of whole process. If not done right you will fun out of drive and motivation necessary to succeed.

Write down complete thoughts and descriptions of your goals. Not 'to make money'. That doesn't work.

Keep your goals in a prominent place within your site and always be reaching for them.

Priorities.

Next, you need to set priorities for your business. Which tasks are most important and should take precedence.

Research.