So you think you've created perfect website. It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. There seems to be only one problem....no one is buying your products. Did you rely on essential rules in marketing when you you created your site? If not, you're in real trouble.
1) Great Customer Service?
One thing that will drive your customers away faster than anything else is poor customer service. This ranges from taking an eternity to answer your email, to shipping delays. You need to respond quickly, especially when it comes to email. In our "hurry-hurry" society people will not wait to hear from you for very long before moving on to next guy.
Do you have your email address on every page of your website? Nothing irks me more then having to dig through a site just to find an address to ask a question. Do you offer a toll free number so they can contact you? Easy to do and free with http://www.ureach.com How about real time communication on your website? Take a look at http://www.humanclick.com, which allows you to answer questions from your website guests as they browse your site.
The more ways you give people to communicate with you, better. Many companies fail online due to shoddy customer service. Don't be one of them. By offering excellent service you'll stand out from crowd and build better relationships with your clients. Remember it's easier to re-sell to an existing customer than it is to find a new one.
2) Who Are You and What Do You Do?
Identify your company and your products on home page. Don't make people "dig" down into your site for answer. They won't; they'll just leave.
Also, make sure you describe benefits of your service or product right away. For example, will it save time or money? Make you thinner? Is it easy-to-use? People don't care about you, they want to know "what's in it for me?" Tell them and tell them fast, or risk losing them. Sales are generally made on emotions. If you don't trigger any by giving them a good reason to buy from you, they won't.