The Internet is cold, impersonal, and seemingly unfriendly at times. What if you could change that and increase sales and sign-ups on your website? Would it be worth it? Being professional doesn't mean being mechanical. You can never write perfect content for your site, but you can write content that makes viewers feel like you are an old friend.

Consider this, who do you trust with your questions? An old friend? I know that is who I turn too. If potential customers saw you as an old friend isn't it likely they would also see you as trustworthy? Business websites are written for business, but are you really selling to your competitors? To get people's attention, become a person.

If you read credibility guidelines it recommends that you show pictures of employees, your building, or provide individual information on any experts you have within your company. Is that enough though? Take one minute and think about 'personalities' within your company. Who are people everyone flocks too? If you are writing content for your website, invite those people to help you. Project their personality into information.

Think of your website as a person who is talking about your business to someone who knows nothing about what you do. Is conversation technical? Probably not. Is it fun, entertaining, and informative? More than likely. What keeps conversation going? Both parties would likely walk a way if conversation was monotone. It is more than likely that speaker is enthusiastic about topic and listener is interested in topic. Is your website enthusiastic?

Why is personality Important? Fold your arms, cross your legs, and don't smile while sitting in a room full of people and you'll appear closed off, unwilling to associate with others. You may get asked if you are angry, but it is not likely that someone will approach you to tell latest office joke. How we present ourselves relays vital information to others, a website is that presentation.

PHP can do anything that CGI can do, such as process form data and auto generate dynamic content, but PHP can do much more.

It can be used on all major operating systems and supports most web servers.

PHP is used by inserting PHP code inside your web page's HTML code. When page is called, your server automatically executes code. What's more, your visitors don't need any special plug-ins for code to run, as it will be displayed just like your HTML coding.

As PHP is a server-side scripting language, although your visitors will not need to install any new software, PHP must be set up on your server.

Following is a very simple script that will test your server to ensure PHP is installed. It is a standard PHP function called phpinfo, which instructs browser to print out information in regard to set up of your server.

To use script, simply copy following three lines of code and paste them into a plain text editor, such as Note Pad.

Note: To enable code to display properly, a period has been added following opening bracket. You'll need to remove this period prior to using code.

<.? phpinfo(); ?>

Save file as phpinfo.php and upload it to your server where you store your HTML files.

To run script, simply point your browser to script address. It should look something like this: http://www.yourdomain.com/phpinfo.php

If PHP is installed on your server, you will be presented with a page of information about PHP installed on your server.

If PHP isn't installed, you will be prompted to download file. In this case, you'll need to contact your web host and ask them to install it, as it is free to download and install.

You can learn more about PHP and download it at http://www.PHP.net.

If you'd like to try some PHP scripts on your site, here are some great scripts to get you started:

PhpAdsNew - Rotating Ads http://phpadsnew.com wo/

If you'd like to have a rotating ad system on your web site, this great script is an open-source ad server that provides a professional ad management and tracking system. Not only can you rotate banner ads, but you can also rotate buttons, pop-ups, text ads, DHTML banners and much more.