The following are some points to consider: Presentation - Functionality - Familiarity -User-Friendliness

Place main website links at top and bottom of every page, or on side and bottom, depending on your page layout.

The reason for this is so that visitors can instantly discover your key features.

Some search engines cannot navigate through your entire site through pictures, icons, or graphics. They need text links in order to spider through your website.

Limit your navigational links to three clicks. So, say you're a pet store. Your main links might look like this: HOME - DOGS - CATS - CRITTERS - SPECIALS

These would be your main links. Your top links can be linked pictures. The bottom links can be simple text links. The following is how your next menu would look if your visitor clicked dog site.

DOGS TOYS - FOOD - GROOMING

Your main links would still be available; however, your sub-menu for different dog links would now be visible. Let's take it one link further.

TOYS BALLS - CHEWS - SQUEAKY - STUFFED

In three clicks your customer has reached his desired goal. Dogs/Toys/Squeaky. This should be your goal as well.

Nothing is more frustrating than having to click deeper and deeper into a website to find what you need. If you're looking for a dog squeaky toy, you shouldn't have to go through more than a few clicks to get there.

Here's how your clicks might go:

Dog Toys - Small Squeaky Toys ... you're there.

Unless shop has too many of that type of squeaky toy and you have to click for more squeaky toys to view, you should get to squeaky toy section or directory within a few clicks.

Your web site does not have to be grandiose and packed with text. Organizing flow of your site content is more important, wasting your time agonizing over what picture or size of logo to place on top header will not help you sell products and services. Professional web design companies can advise you on that. Provide to your designer, your basic concept and purpose of your site. Your designer will create something for you. What you can do is decide on sections you want included as this will help you organize your content. Think about what sections of your site will be titled and how they will link together. This step will help you integrate graphics around content so it blends in, giving you a more compact and well planned design.