Letís Do the MARKETing!

Written by Maricon Williams


Marketing entails a lot of brainwork and creativity. It follows a domino process and every step needs an equally meticulous guidance and attention.

Before you bring your products torepparttar open, you must first conduct a research. Research delves into market information. This may include surveys and handing out questionnaires to your prospective customers. This hopefully discoversrepparttar 145989 needs and desires of your market as well as their dissatisfactions. Another thing that you can discover here isrepparttar 145990 competitors marketing strategies. Later, you can use these strategies to compete and make your business boom and profit.

Speaking of strategies, even those entrepreneurs who have meager resources can have successful marketing. All it needs is a great percentage of creativity and resourcefulness.

There are four key components in marketing. First component isrepparttar 145991 products and services. A specialized product line is easier to handle than those offering a wide-range of options. The latter needs a huge staff to plan and materialize its goals onrepparttar 145992 other hand,repparttar 145993 former, only needs a few. The second factor isrepparttar 145994 promotion. Promotion includes advertising and customer interaction through personal, mail and telephone conversations. One ofrepparttar 145995 strategies in promotions is using promotional items or products. These may include t-shirts, caps, clocks, key tags, calendars,

Ruin your Business by Not Planning At All

Written by Maricon Williams


There are a lot of businesses who did not make it torepparttar first base. There are also some who experiencedrepparttar 145988 floating euphoria of success then unfortunately flunk inrepparttar 145989 abyss of failure. This two situations has a common denominator, it isrepparttar 145990 lack of planning that drag them to their doom.

So, if you like to experiencerepparttar 145991 same and you care not to your probable financial loss, you can start ignoringrepparttar 145992 importance of planning. However, if you are pretty serious about doing business, start your endeavor with good brainstorming and planning escapades.

One ofrepparttar 145993 great things to start your planning is to create a business plan. Business plans define your business, broaden or limit your scope and set your goals. According to Robert Krummer, a distinguished person in banking and business industry, ďthe business plan is a necessity. Ifrepparttar 145994 person who wants to start a small business can't put a business plan together, he or she is in troubleĒ.

Before you start with your business plan, you must know firstrepparttar 145995 innate aspects of your soon-to-be business. First, ask yourselfrepparttar 145996 following questions: What type of products or services are you going to provide? What particular need are you going to fill? Who is your target market? What isrepparttar 145997 probability that they will purchase from you? Who are your competitors? How are they doing inrepparttar 145998 business arena? Do you haverepparttar 145999 resources to make your business feasible? When you yield positive answers to these tons of questions, you sure haverepparttar 146000 potential to make it as a successful businessman.

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