Learning to Make Connections

Written by Paul "the soaring" Siegel


Marketing may be considered to be a means of making connections. What every marketer must do is learn with whom to connect and how to connect in order to best serve his prospects and expand his business.

The Internet isrepparttar best medium invented to-date for making connections. There are lots of other media. But none offerrepparttar 121330 fast, easy and private methods for establishing connections and building useful relationships.

Some powerful companies have not learned how to do this onrepparttar 121331 Net. Recently a few members ofrepparttar 121332 Recording Industry Association of America (RIAA) have tried to hurt peer-to-peer music-sharing systems by signing on and offering spoofed CDs. These CDs have periods of empty space or ruined music. The idea is to drive people to "legitimate" outlets.

Now I ask You, Is this a way to make a connection with someone? Is this a way to gain customers? Is this a way to be helpful?

While RIAA members are stuck inrepparttar 121333 past, others who understand thatrepparttar 121334 Internet is a learning medium, use services, such as BroadProspect, to learn how to make connections. Here is an excerpt from an email I received from them:

Vacation Marketing

Written by Shannan Hearne-Fortner


Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away?

Success Promotions' Wizard of marketing has an alternative! Introducing Vacation Marketing!

Preparing for your vacation marketing begins with loading up your pockets, wallet, briefcase, swim bag, and suit case with business cards, flyers, samples, portfolio materials, magnets, pens, pencils, and anything else upon which you might have imprinted your business information. If your advertising budget allows for it, you can even have something special imprinted just forrepparttar occasion.

Some ideas for special items you might prepare would include toy sail boats, kites, beach balls or pool towels for a beach trip. Incidentally, if anyone sells a kite that looks like a wizard with perhaps stars onrepparttar 121329 tail, please email me! Walking sticks, canteens, t-shirts, water bottles would be appropriate for a mountain trip. Sunglasses, pencils, and notepads would be good for a trip to a metropolitan area.

Forrepparttar 121330 remainder of this article, I will cite examples specifically from my condo visit torepparttar 121331 islands offrepparttar 121332 coast of South Carolina.

Leaving behind refrigerator magnets, pens, and pencils with Success Promotions logo as well as client logos are a fantastic way to have an advertising imprint impact upon visitors week after week. If someone likes a magnet or is interested enough inrepparttar 121333 company that they take it home with them that is okay with me. Worse things could happen! Vacation facilities with kitchens are also great places to leave mugs, water bottles, etc. Not only is it great to have them remain atrepparttar 121334 condominium where continuous visitors might see them, it also doesn't hurt to have them taken home as souvenirs by visitors from all over these United States and beyond.

Today most condos and many hotels equip their rooms with not only a television but also a VCR. You can leave behind a video showingrepparttar 121335 process of weaving your baskets, firing your pottery, forming your soaps, or any other process that adds torepparttar 121336 intrinsic value ofrepparttar 121337 products you make available to consumers. The only problem withrepparttar 121338 video tapes is that they are less likely to be seen by everyone.

Vacation destinations are saturated with small and unique gift shops. If your product is something that would be a good item for them to resale, you might want to turn your vacation into a business venturing trip by visiting with a few shop keepers and finding people who might sell, re-sell, or consign your products.

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