Since women view this aspect of game with such distaste, many of them try to play in game with no broadcasting. Remember this is a strategy of game. One must learn this skill. When to toot your own horn and how much needs to be practiced. Women tend to toot in an insecure fashion. They do it at wrong time and for wrong reason. Worst of all, when given right opportunity, most just clam up.

I’ll give you examples. Our office sends clients to other consultants in area, three of them are women, and three of them are men. Ken toots his own horn. Each time, he gets certified in new software, he lets us all know about it. He even has new business cards designed with certification logo. He lets us know about his latest endeavors, client base, etc. The women consultants have told me they can’t stand him. Since I realized he was just advertising, I never took this as a put down. The women felt he was bragging and putting them down. There’s that “Don’t take it personal” lesson here.

Let’s just further examine Ken’s skill. I’ve been on jobs with Ken and noticed that he never loudly toots his horn to client, only to us. When he first meets with a client, he’s confident, cool, and has done his homework. He already has information about that client’s company. He walks in, with paper in hand and at first meeting, hands client both his business card and brochure. He then quietly waits. That’s right; he shuts up. Wow, this is not Ken other female consultants see and know.

The client briefly reads brochure and asks Ken a few questions. Again Ken’s demeanor is modest. Then that male bonding thing takes over. Oh, they both like golf, (it was in his brochure.) They have mutual clients (it was in his brochure). Okay, Ken did it. How can I compete? That’s just it. I don’t have to compete I’m there with Ken. He has all glory at this moment. So what? This is not time for me to spit out all my experience. However, that is just what some women do. They feel they have to say something.

The following report contains an outline of what I believe could be a business opportunity in making.

Google has introduced a new ‘image ads’ facility to their AdWords advertising program. The image ads feature allows advertisers to display their banners on content pages of Google’s publisher partners, who have opted to display these ads.

If you want to jump onto a trend tidal wave before it starts, it’s often a good idea to keep your eyes focused on what big guns are up to. When biggest search engine on web brings out a new service like this one, you should always do a quick brainstorm to see what opportunities it might throw up.

One of top all time business commandments:

Find a demand; then fill it

So, what new demand could start to surface, as a result of Google starting their new image ads service? Try to think like your customer…

Let’s jump inside head of a Google AdWords advertiser for a moment, to try and understand what he might soon start demanding. If we can establish exactly what he ‘wants’, as an entrepreneur, we can then look at what we can offer him to specifically fill that demand.

Traditionally, AdWords advertisers have only been given 4 lines of text in a small ad to try and attract surfer’s attention. It’s been proving time and again, that if you include keyword/phrase that’s being searched for in your ad, it will increase number of people that click on your ads (clickthrough rate).

So, savvy AdWords advertisers have been accustomed to creating multiple ads, each one with a slightly different headline and or sub headline that includes keyword/phrase they are targeting.

With introduction of ‘image ads’, advertisers will want to do various tests to see which banners get a better response than others.

My guess is that what works for text ads, is almost certainly going to make a difference with image ads as well. What I’m talking about here; is including keyword/phrase in text of image.

Think about it…if someone is looking for information on a particular subject, there is a much higher chance of them clicking on a banner, if text on banner contains exact word or phrase, which they want more information on.

A new demand is born…

If advertisers want to tweak their banner designs to target keywords more effectively, they are going to need a lot more banners.

Sure, a lot of companies and individual home business entrepreneurs are going to design their own banners. They’ll probably create an initial template for banner, and then just alter some of text to target certain keywords.

However, not everyone can design his or her own banners. There are plenty of websites out their offering banner design services and making a good living out of it.