Learn the Skill of Effective Bragging (Timing is Everything)

Written by by Gina Novelle


by Gina Novelle copyright 06-2004 Excerpt from book ďBusiness Secrets Men Donít Tell WomanĒ by Gina Novelle

Since women view this aspect ofrepparttar game with such distaste, many of them try to play inrepparttar 116853 game with no broadcasting. Remember this is a strategy ofrepparttar 116854 game. One must learn this skill. When to toot your own horn and how much needs to be practiced. Women tend to toot in an insecure fashion. They do it atrepparttar 116855 wrong time and forrepparttar 116856 wrong reason. Worst of all, when givenrepparttar 116857 right opportunity, most just clam up.

Iíll give you examples. Our office sends clients to other consultants inrepparttar 116858 area, three of them are women, and three of them are men. Ken toots his own horn. Each time, he gets certified in new software, he lets us all know about it. He even has new business cards designed withrepparttar 116859 certification logo. He lets us know about his latest endeavors, client base, etc. The women consultants have told me they canít stand him. Since I realized he was just advertising, I never took this as a put down. The women felt he was bragging and putting them down. Thereís that ďDonít take it personalĒ lesson here.

Letís just further examine Kenís skill. Iíve been on jobs with Ken and noticed that he never loudly toots his horn torepparttar 116860 client, only to us. When he first meets with a client, heís confident, cool, and has done his homework. He already has information about that clientís company. He walks in, with paper in hand and atrepparttar 116861 first meeting, handsrepparttar 116862 client both his business card and brochure. He then quietly waits. Thatís right; he shuts up. Wow, this is notrepparttar 116863 Kenrepparttar 116864 other female consultants see and know.

The client briefly readsrepparttar 116865 brochure and asks Ken a few questions. Again Kenís demeanor is modest. Then that male bonding thing takes over. Oh, they both like golf, (it was in his brochure.) They have mutual clients (it was in his brochure). Okay, Ken did it. How can I compete? Thatís just it. I donít have to compete Iím there with Ken. He has allrepparttar 116866 glory at this moment. So what? This is notrepparttar 116867 time for me to spit out all my experience. However, that is just what some women do. They feel they have to say something.

Ken brought me along as his colleague. He knows he already hasrepparttar 116868 client and hasrepparttar 116869 confidence that I can handlerepparttar 116870 job. My turn will come withrepparttar 116871 women inrepparttar 116872 office. I donít need to tellrepparttar 116873 client all my experience. Iím being paid justrepparttar 116874 same. Thatís what I mean about timing.

Googleís New Service May Have Given Birth To A New Demand,

Written by Jason Lewis


If You Get In Quick You Could Be The One To Fill It!

The following report contains an outline of what I believe could be a business opportunity inrepparttar making.

Google has introduced a new Ďimage adsí facility to their AdWords advertising program. The image ads feature allows advertisers to display their banners onrepparttar 116852 content pages of Googleís publisher partners, who have opted to display these ads.

If you want to jump onto a trend tidal wave before it starts, itís often a good idea to keep your eyes focused on whatrepparttar 116853 big guns are up to. Whenrepparttar 116854 biggest search engine onrepparttar 116855 web brings out a new service like this one, you should always do a quick brainstorm to see what opportunities it might throw up.

One ofrepparttar 116856 top all time business commandments:

Find a demand; then fill it

So, what new demand could start to surface, as a result of Google starting their new image ads service? Try to think like your customerÖ

Letís jump insiderepparttar 116857 head of a Google AdWords advertiser for a moment, to try and understand what he might soon start demanding. If we can establish exactly what he Ďwantsí, as an entrepreneur, we can then look at what we can offer him to specifically fill that demand.

Traditionally, AdWords advertisers have only been given 4 lines of text in a small ad to try and attractrepparttar 116858 surferís attention. Itís been proving time and again, that if you includerepparttar 116859 keyword/phrase thatís being searched for in your ad, it will increaserepparttar 116860 number of people that click on your ads (clickthrough rate).

So, savvy AdWords advertisers have been accustomed to creating multiple ads, each one with a slightly different headline and or sub headline that includesrepparttar 116861 keyword/phrase they are targeting.

Withrepparttar 116862 introduction of Ďimage adsí, advertisers will want to do various tests to see which banners get a better response than others.

My guess is that what works for text ads, is almost certainly going to make a difference withrepparttar 116863 image ads as well. What Iím talking about here; is includingrepparttar 116864 keyword/phrase inrepparttar 116865 text ofrepparttar 116866 image.

Think about itÖif someone is looking for information on a particular subject, there is a much higher chance of them clicking on a banner, ifrepparttar 116867 text onrepparttar 116868 banner containsrepparttar 116869 exact word or phrase, which they want more information on.

A new demand is bornÖ

If advertisers want to tweak their banner designs to target keywords more effectively, they are going to need a lot more banners.

Sure, a lot of companies and individual home business entrepreneurs are going to design their own banners. Theyíll probably create an initial template forrepparttar 116870 banner, and then just alter some ofrepparttar 116871 text to target certain keywords.

However, not everyone can design his or her own banners. There are plenty of websites out their offering banner design services and making a good living out of it.

How can you compete withrepparttar 116872 existing banner design services?

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