Learn about the Google Search Engine ToolsWritten by Shell Harris
Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time. Learn more below about Google's coolest features.
What are people saying about your site?
Find out what people say about your site or anything else with Google WebQuotes. A Google Lab experiment, Google WebQuotes annotates results of your Google search with comments from other websites. This offers a convenient way to get a third party's opinion about each of returns for your search, providing you with more information about that site's credibility and reputation. Try your site name and variations, such as "Big Oak ", "www.bigoakinc.com" and "http://www.bigoakinc.com" to see what results they bring up.
As you type your keywords into search box, Google Suggest offers keyword suggestions in real time. It will provide a list of suggestions as you type in your search criteria, ranked by number of occurrences that suggestions appear in Google's index.
Google Sets automatically create sets of items from a few examples - in essence, it determines other items in a set based on similarity. Here is an example of what we mean. Say you like certain authors such as Stephen King and Dean Koontz, both horror writers, but you don't know who else to try? Well, Google Sets can recommend a host of authors who write horror novels or other people in horror field. Imagine how it could help when scouring for keywords and phrases that you may not think of. Ah, power of Google.
Website Promotion – Need Inspiration to Write Articles? Check Your Stats!Written by Charles Essmeier
One of best ways to promote a Website inexpensively is to write articles about your Website’s topic and submit them to “free content” sites. These sites are easily found; just type “submit free content” into your favorite search engine. Each article you write will have a “resource box” that includes your name, a brief bio and a link to your own site. These articles are shared with other Website owners to publish them, and soon, your name and links to your site will propagate throughout Web. The system works well, since search engines respect incoming links to Websites as indicators that site is important. The more links you have to your site, more highly search engines regard your site. Many authors realize that writing articles will generate links, but most write a few articles and then give up. The reasons vary, but most authors will probably say that it simply becomes tedious to spend time writing articles without direct compensation, only to give them away with faint hope that Website traffic will come about as a result of work. It is indeed difficult to maintain discipline to continue writing articles day in and day out, but there is one thing that motivates me on a daily basis – readily observable statistics that show that writing articles is generating traffic for my sites.
There are several easy ways to check if publishing articles is generating incoming links and traffic. One way is to go to Google and type in “link: name-of-website.com” (without quotes.) Google will return a list of sites that contain links to your own site. Usually, these links will come from your published articles, and you can browse through them to see how your