Did it seem like as Fourth of July fireworks went up, your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo.
Judo and art of website management
Judo? What on earth is connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense.
Judo is an interesting form of combat, because Judo techniques don’t rely on outright strength or size. Instead, participants use suppleness and flexibility of response (ju means “flexible” in Japanese) to turn their opponent’s apparent advantages against them. In Judo, you don’t actively resist an opponent’s move. Instead, a Judo player uses momentum generated by his opponent’s attack to bring him down.
Are you beginning to see connection? If your visitor numbers or conversions nosedive at certain times of year, don’t fight it – use it to your advantage. This is how you can manage your online business Judo-style.
But how does this work in practice? Well, when fewer visitors and customers mean you have more time available, you can…
1. Overhaul your site
Have you been too busy dealing with orders and enquiries to give your site that much-needed makeover? Take advantage of extra time to implement all those great content, navigation and conversion-improving ideas you are too busy to even think about during rest of year.
2. Add to your product line-up
This is a great opportunity to add both new tangible products, and extra downloadable ones as well. If you have nothing else to do, a few relatively undisturbed days will give you more than enough time to put together a new ebook on your area of expertise.
3. Build links and credibility
Articles (like this one) are a great way to generate both links and credibility. Any extra time a traffic lull gives you can be used very effectively in writing and posting informative articles. As they are picked up and start appearing across Internet, your both your inbound links and credibility shoot up.