<> Target Market: Internet Marketing Beginners <> Original Traffic: 0 (5/99) <> Traffic/Day Before 'Pull' Approach: 450 <> Peak Traffic: 2,079 (2/6/00) <> Average Traffic/Day: 1,200
In beginning, I followed all 'accepted' ways of promoting my Website. My own E-zine, a membership only Website (with Opt-In EMail collection), my own banner network, classifieds, exchanges, the-yada-yada-what-have-you-it's-the- last-trick-in-the-book...really! Well, I think you get idea.
Traffic climbed steadily from 0 to about 450 visitors a day. Still, traffic increase was too slow.
I decided to change from 'push' to 'pull' model.
I tried to find an answer to Question: What Are People SEARCHING FOR? To find out, I subscribed to two keyword and search terms report services. They furnish you with a report on most used keywords and search terms. Both are FREE.
Weekly top 500 Wordtracker keyword report
What came up is that one of The Most Used Keywords is: FREE.
I tracked other trends and decided on following:
Give my Target Market what they are SEARCHING FOR in Free Information form! However, you must have in mind that all Free information is NOT Valuable, and can do you more HARM than GOOD!
Stay with me, and later on I'll give you KEY to Giving Away FREE Information EFFECTIVELY.
I went ahead and produced UNIQUE Free Content that would interest those SEARCHING for ways to:
1. Learn Basic Internet Marketing FREE. 2. REALLY Make Money Online, and do it basically FREE!
To accomplish this, I created Free Online Courses and E-Books (which I produce with E-ditor Pro. You CAN'T Miss with this one!)
1. A Free Internet Marketing Course for Beginners (You must become a member first, and even membership is FREE)
2. Hot Free E-Book Downloads like: EBay Exposed!...How To Sell On EBay.
3. Five FREE Gifts just for visiting Website.
4. Your Choice Of A Free Online Course or E-Book: "How to Succeed In A Paid To Surf Program. The Secrets Revealed!" I call it: The Most Valuable FREEbie you'll EVER Get! It's an easy to use, REAL HELP resource for little Guy & Gal who wants to make money online.
This,and my invention: The Current Link(tm) System, are responsible for creating Biggest Surge In Daily Traffic to my Website EVER!
5. And latest FREE addition is: "The Idiot-Proof Way To Make Money Online" It's available: Online, downloadable E-Book, or TXT file. One of sections covers how to save up to $120/year on your AOL account.
I also maintain Strategic Link Exchanges with TOP Freebie Sites, submit original articles (like this one) to many internet marketing EZines, and publish related articles submitted by other successful Webmasters.
Traffic SHOT up to an average of 1200+ visitors a day! FREE Memberships To The Learn Internet Marketing Website and Current Link(tm) System are way up!
All achieved by GIVING People what they are SEARCHING FOR!
People have liked this approach and, as a bonus to me, they let their friends know about it. If this sounds like 'viral marketing' it's because it is! The results speak for themselves!