Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it's not him!)

Written by Eric Graham

Let me share with you a secret that most marketing experts and consultants don’t want you to know… (many of them don’t even understand this secret themselves.)

The secret is… There is only one true expert who can show you how to drastically improverepparttar effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham… No, no… just kidding…

The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads arerepparttar 149180 only true experts. They will share their expert opinions with you byrepparttar 149181 actions they take while on your website.

Not sure what headline to use atrepparttar 149182 top of your page… You have a couple of options:

Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.


“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards… The one that converts to sales best wins!

Trying to figure out how much to charge for you new ebook? You can hire an expert… I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis ofrepparttar 149183 price points of competing/similar products…


Simply test 3 or 4 different prices to see which one is most profitable. Oftenrepparttar 149184 greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.

If done properly,repparttar 149185 questions you can get your “visitor experts” to answer about your website by simply testing, is endless.

Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)

But what you need to understand here is thatrepparttar 149186 best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been inrepparttar 149187 trenches you can save time and money inrepparttar 149188 long run.

Native American jewelry - The Southwest

Written by Tarl Michael

For several years, I have hadrepparttar fortunate opportunity to be a purchasing agent for Bearlanders Native American Indian jewelry & gifts. I have enjoyedrepparttar 149179 Southwest forrepparttar 149180 past 47 years and I would like to bring a part of that experience to you.

The American Southwest has some ofrepparttar 149181 most unusual and beautiful sites in America. You will find awe inrepparttar 149182 whether worn walls ofrepparttar 149183 Grand Canyon, (Arizona) and beautiful red sandstone in Zion (Utah). Since earth’s creation,repparttar 149184 wind andrepparttar 149185 water have carved beauty inrepparttar 149186 landscape,repparttar 149187 likes of which no man could duplicate. Valleys so deep, you could fitrepparttar 149188 tallest skyscraper. With just about every color imaginable, blues, reds, greens, browns and purples scattered thoughrepparttar 149189 sides ofrepparttar 149190 cliff walls. You see trees (scrub pine) growing outrepparttar 149191 side ofrepparttar 149192 canyon walls, hanging on by only 1/2-inch roots. One could question how or why they exist there. There is water running through many ofrepparttar 149193 canyons year round. With paths and trails to be hiked by all ages. For a rock collector, you could fill your pockets until your pants fell down. Or until your back grew so tired fromrepparttar 149194 weight ofrepparttar 149195 backpack filled with magnificent little treasures. No doubtrepparttar 149196 national park service doesn’t condon filling your pockets or backpack with rocks. Butrepparttar 149197 west is vast and there are many little jagged treasures to be found.

The Mogillion rim is located roughly half way between Phoenix and Flagstaff and is every bit as inspiring asrepparttar 149198 Grand Canyon. Located near Strawberry (Arizona), overlookingrepparttar 149199 Mogillion,repparttar 149200 rich, thick forest resembles a beautiful dark green carpet. Using your imagination, you can picture many places a cowboy could hide from hostile Indians. Better yet, picturerepparttar 149201 beauty of vast plateau's and deep gorge's where Indians, Soldiers and Cowboys alike, ofrepparttar 149202 1700, 1800 and early1900's traveled and made camp. When thinking ofrepparttar 149203 southwest many only picture desert and scorching heat. Not so in this beautiful high country. No doubtrepparttar 149204 temperature never reachesrepparttar 149205 low 80's. When you hearrepparttar 149206 word Arizona or American southwest, you no longer need to imagine desert, tumble weeds, snakes and unbearable heat. Now picture rich green forests, cool weather andrepparttar 149207 skies at night filled with so many stars it would take a lifetime to count them all. While watchingrepparttar 149208 stars, you will still hearrepparttar 149209 howls ofrepparttar 149210 coyote calling torepparttar 149211 night sky. Inrepparttar 149212 southwest and Arizona you will still find American Indians, not with bow and arrow in hand, but selling their handcrafted goods at road side rest stops. The American Indians have been crafting jewelry, pottery and carved items for centuries, an art that has been passed down from generation to generation.

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