Leading Your Web Designer to SEO

Written by Christian Nielsen

Many SEO projects involve taking a site that has already been built and changing or adding optimization elements to helprepparttar site rank well inrepparttar 127997 search engines. For a site that has already been built,repparttar 127998 web designer is usually not involved inrepparttar 127999 process.

However, there are two situations whererepparttar 128000 designer should be very much involved inrepparttar 128001 SEO process: when a new site is constructed, or when an old site is being redesigned.

When building a new site,repparttar 128002 SEO consultant should be involved asrepparttar 128003 site concept is being developed. The perspective ofrepparttar 128004 SEO consultant is much different from that ofrepparttar 128005 design team andrepparttar 128006 site owner. The SEO understands that a balance of keyword phrases and well-written marketing copy is what helpsrepparttar 128007 site attract traffic and convert visitors into buyers. The SEO can also provide advice onrepparttar 128008 best way to add new content. For example, a site that is about food will draw many visitors if it has a section that offers recipes, and a site about music will see many more visitors if it also offers MP3 music files.

More importantly,repparttar 128009 SEO can provide advice on how to best constructrepparttar 128010 site. SEO consultants understand that sites which have 100% ofrepparttar 128011 content in Flash, or which use frames will pose problems duringrepparttar 128012 optimization process. The consultant will also understand how to overcome some ofrepparttar 128013 SEO limitations that dynamic sites pose.

Whenrepparttar 128014 design team is aware and involved inrepparttar 128015 optimization process fromrepparttar 128016 beginning, a site can be optimized “fromrepparttar 128017 ground up” as it is being built, which will involve less time spent byrepparttar 128018 SEO consultant later. This can also provide a level of optimization that is often not practical after a site has already been constructed.

When keyword research is completed beforerepparttar 128019 site construction has started, designers can use them when they create new pages and graphics files in order to deriverepparttar 128020 benefit of keyword-rich file names. e.g., Instead of using words like “logo” and “header,”repparttar 128021 designer can choose keywords that are more descriptive. The SEO can also provide a basic Meta tag set which can be used forrepparttar 128022 site. By includingrepparttar 128023 Meta tags inrepparttar 128024 site templates,repparttar 128025 work of editing each page later can often be avoided.

Introduction to DIY search engine optimisation

Written by Rachael Sankey

A lot is made ofrepparttar importance of search engine optimisation and rightly so. If you are serious about getting your website noticed, you will have to consider how your site ranks in search engines. If you decide to optimise your site, you will either do it yourself, or pay someone to do it for you. Doing it yourself can be time consuming but will save you money. If saving money is your priority and you haverepparttar 127996 time, DIY page optimisation IS possible.

You will want to look at three aspects:

Search Engine Submission - This involves visiting search engine websites, findingrepparttar 127997 'submit URL / site' section - and keying inrepparttar 127998 appropriate information. Some of them offer a free option but this doesn't guarantee inclusion and could take time to see results. The most important one isrepparttar 127999 open directory which will help your ranking with Google, among others. You can also submit your site to Google, Lycos, Yahoo, AltaVista, MSN and many others. Before you do, make sure you know what information you want to give them. You may be asked for a description, so have one ready. No search engine will accept sales style copy in their listings - so keep it plain. Most importantly, readrepparttar 128000 guidelines for each service - it may seem like a drag but could help your submission.

Page Optimisation - Nowrepparttar 128001 search engines know you are there, how easy will it be for them to index your site? This stage comes first, of course - so once you register you site, you can sit back and wait - if you do it for free - you WILL have to wait! The easier it is forrepparttar 128002 SEs to index,repparttar 128003 faster your site will get noticed. So what do you need to take into consideration? Here are a few tips:

Meta Tags and Description: These are tags atrepparttar 128004 top of your page (HTML code) which provide SEs with information about your site. Meta Tags are keywords and phrases, targeted torepparttar 128005 subject of your site. Make sure yours are relevant to your site content. The Meta Description should reflect what your site is about. Page Title: This shows atrepparttar 128006 top of a browser when your page is viewed. Make sure it's relevant, has a few good keywords - and is different on every page on your site. Site content: This should go without saying - make your site content relevant, useful and accurate. Reflect this in your keywords and title. Links: Any internal links should have relevant link text or Alt-text tags if they are graphic. Page Rank & Back Links - This relates mainly to Google - possiblyrepparttar 128007 most important search engine onrepparttar 128008 'net. Once indexed, Google assigns each page a 'page rank'. You can see what page rank a site has by downloadingrepparttar 128009 Google toolbar. PR is given as a rank of 0 - 10, 10 being high. Page rank relates torepparttar 128010 number of links (votes) Google can detect that point to your site. You can right click (IE6) and select 'backward links' on a website to see who links to it. As a result, many sites now engage inrepparttar 128011 sport of link building. This can have its drawbacks, if you end up linking to a 'bad neighbourhood'. If you want to build links - follow a few guidelines:

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