Keywords and keyphrases are search words and terms Internet surfers use to find products, services or information they are looking for.
Choosing right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services - wasting everyone's time and your money.
By following these simple rules, you will be able to determine right mix of keywords and phrases that will generate targeted prospects to your website. Remember that good search terms are those that are related to your business and have sufficient monthly search traffic.
Rule #1 Select keywords that represent your company's "bread and butter." What products and service lines are most profitable, have strongest sales, and continue to show good market demand. And yes, typically 80/20 rule applies here. 80% of your sales and sales leads are produced by 20% of your keywords and phrases.
Rule #2 Look at complementary products and services that people tend to buy that you don't offer. Often, these keywords generate good prospects and typically have less competition than your primary keywords and phrases.
Rule #3 Use online tools to help determine keyword variations and search frequency. The best free programs to use include Overture's search term suggestion tool - http://inventory.overture.com/d/searchinventory/suggestion and Google's AdWords suggestion tool - https://adwords.google.com/select/main.
Rule #4 Use WordTracker - www.wordtracker.com. For a small fee, you can use this tool to find niche keywords, use thesaurus to find related search terms and determine general monthly search frequency. This is a great tool and worth investment.
Rule #5 Use pay-per-click programs like Overture or Google's AdWords to choose keywords and phrases for your SEO program. Both programs help you generate search terms based on specific keyword relationships and show how often they are searched for. Set a small monthly budget and track number of keyword impressions you receive for each search term. After one to two months of data, choose search terms with adequate search frequency and incorporate them into your search engine optimization program.