Lead Them On - Getting the Spiders to Notice Your Site

Written by John Calder

2004, John Calder http://www.TheEzine.net

You've found your market, developed a marketing and business strategy, identified or created your products, and finally finished your site. Everything else is in place, and you're ready to get listed inrepparttar search engines. In order to get indexed, you will need to letrepparttar 127824 search engine spiders know about your site inrepparttar 127825 first place.

Are there ways to lurerepparttar 127826 spiders to your site without manual submission? Thankfully yes, and in fact, many professional SEOs recommend that you follow these methods rather than submit your pages directly.

The very best way, if possible, is to get a link to your site from another site that is already indexed, spidered frequently, and is related to your site. This may include mentions in blogs, news releases, and so on. This technique can get you spidered very quickly, sometimes within a few days or less!

You can also stick to tried and true methods such as posting on forums and writing articles for any ofrepparttar 127827 various article directories. If you do this, don't spam. Follow their rules, offer helpful answers, and don't overdo your "sig file". Private membership forums may not be indexed, so be sure thatrepparttar 127828 forums where you post are listed in search results, and that relatively recent posts are displayed.

The Power Of The "Niche" - Choosing Keywords People Actually Use

Written by Jill St Claire, President - JSC Marketing, LLC

Keywords and keyphrases arerepparttar search words and terms Internet surfers use to findrepparttar 127823 products, services or information they are looking for.

Choosingrepparttar 127824 right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services - wasting everyone's time and your money.

By following these simple rules, you will be able to determinerepparttar 127825 right mix of keywords and phrases that will generate targeted prospects to your website. Remember that good search terms are those that are related to your business and have sufficient monthly search traffic.

Rule #1 Select keywords that represent your company's "bread and butter." What products and service lines arerepparttar 127826 most profitable, haverepparttar 127827 strongest sales, and continue to show good market demand. And yes, typicallyrepparttar 127828 80/20 rule applies here. 80% of your sales and sales leads are produced by 20% of your keywords and phrases.

Rule #2 Look at complementary products and services that people tend to buy that you don't offer. Often, these keywords generate good prospects and typically have less competition than your primary keywords and phrases.

Rule #3 Use online tools to help determine keyword variations and search frequency. The best free programs to use include Overture's search term suggestion tool - http://inventory.overture.com/d/searchinventory/suggestion and Google's AdWords suggestion tool - https://adwords.google.com/select/main.

Rule #4 Use WordTracker - www.wordtracker.com. For a small fee, you can use this tool to find niche keywords, userepparttar 127829 thesaurus to find related search terms and determine general monthly search frequency. This is a great tool and worthrepparttar 127830 investment.

Rule #5 Use pay-per-click programs like Overture or Google's AdWords to choose keywords and phrases for your SEO program. Both programs help you generate search terms based on specific keyword relationships and show how often they are searched for. Set a small monthly budget and trackrepparttar 127831 number of keyword impressions you receive for each search term. After one to two months of data, chooserepparttar 127832 search terms with adequate search frequency and incorporate them into your search engine optimization program.

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