Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract the Young U.S. Born Latino ConsumerWritten by Louis Victor
Advertisers that are beginning to focus on young Hispanic market have been given a gift in form of Latino television programming. Now mind you itís not your typical Latino television programming that you would find on Univsion, this programming is geared towards large and most overlooked demographic, U.S. born Latinos.
Advertisers crave buying power of Hispanic market, largest minority group in United States today. But problem is that they are limited in their knowledge of Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on creative end, they are still missing point.
They are not hitting their intended market, but that has been made much easier for them. They received a gift from television world in form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.
AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of Hispanic market here in United States.
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for MarketersWritten by Louis Victor
In world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
Most people see cinema advertising as little slide that is shown right before movie starts, but itís much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in theatre lobbies.
They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to movie theatres every year. Itís an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.
Some toy manufacturers and beverage companies are aware of this and have taken full advantage of opportunity. Other industries have followed suit, as they are starting to adhere to title of this article, ďBrand Young and You Brand for LifeĒ.