We assume that people looking at our web site can read words. But can they? If they can't read what is
presented, they certainly won't buy. Tens of millions of people use Internet to buy products and services
everyday, but they wont buy from you. Why not? Because they can't read English.
English is first language in only a small number of countries, and many people have English as a second
language. But consider for a moment hundreds of millions of people that can't read English. Who do
they buy from? Well it won't be from you.
No doubt you've seen sites which allow user to select from a list of language options. Perhaps it's an
option for your site. It is a relatively simple and inexpensive option to present your web site in multiple
By giving your audience a choice you are improving your service. Everyone prefers to deal with
organisations that understand and meet their needs. Fundamental to quality service is ability to
communicate. And you are widening your potential market by millions and millions and millions. The
benefits of allowing foreign language readers ability to view your site are astounding. And cost of
making site available in multiple languages is probably far lower than you think.
There are many firms specializing in language translation services. They take your English based text and
graphics and translate them into Spanish or German or Chinese or whatever languages you think best. And
they can do same with your newsletters, your e-books, and yes, even software products.
We provide translations of web sites. And for most jobs, clients are surprised at how cost effective
service is. They kick themselves for not doing it earlier. Especially once orders start to roll in from their
new markets. All that extra revenue, and so little effort.
Most web sites are somewhere between 500 and 1,500 words. The cost of translating such a small amount
of text is small, and effort needed to amend web site quite modest.
But a word of warning! Only human translators can accurately provide a precise translation of a specific
language. If you want a perfect translation, only a real person can assure you of getting one. Human