Written by Mary Anne Hahn

One ofrepparttar most important lessons I've learned about writing--and one of its most difficult aspects for many of us--is what I've come to callrepparttar 129651 "simmering process."

You've just finished an article, story or query letter, and you get that adrenaline rush that comes withrepparttar 129652 completion of a job well done. Your prose sings. That opening paragraph,repparttar 129653 one you'd struggled with for days, is perhaps one ofrepparttar 129654 finest things you've ever written. Not one word wasted, and nary a dangling participle. You simply can't wait to ship it off torepparttar 129655 editor, or your agent, or your customer.

But that's exactly what you have to do--wait. In other words, let it simmer a day or two.

But why wait? The sooner you send it out,repparttar 129656 sooner you'll getrepparttar 129657 acceptance,repparttar 129658 byline,repparttar 129659 paycheck, right?

Well, maybe. Onrepparttar 129660 other hand, you might be sending your work out before it's truly finished. The piece might still be undercooked, a little raw onrepparttar 129661 inside. And at this point, having just put what you thought wasrepparttar 129662 final touch on your creation, you might be standing too close to it to spot its imperfections.

I have learned to let my essays and articles simmer, like a pot of stew onrepparttar 129663 stove, before submitting them. And it constantly amazes me, what I see in an article or essay I've written, after I've stepped away from it for a while. Typos and poor word selections seem to jump offrepparttar 129664 page at me, which I can now correct and improve. That wonderful paragraph that I once believed I could not live without appears unnecessary now, so I remove it. I replace that original lame title with a perfect one, one that will more likely beckon an editor to read it.

“How To Make Your Headlines Sell”

Written by Trevor Levine

If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares:

"Here's The **BIG** Benefit You'll Get When You Read What's Below!"

It must GRAB your prospect's attention!

But it shouldn't soundrepparttar same as your competitors' ads. Onrepparttar 129649 contrary, it should:

- Distinguish you from your competition... - Be specific, not vague.... - Be believable

In short, your headline isrepparttar 129650 "advertisement" for everything that follows. If it doesn't tell your prospects WHY they should keep reading...


In other words, many ofrepparttar 129651 prospects who might have bought from you will move on, leaving you with


According to a well-known study,repparttar 129652 headline of a typical newspaper ad is read by 5 times as many people asrepparttar 129653 body of that same ad.

This is why some copywriters spend as much time perfecting an ad's headline as they spend onrepparttar 129654 entire body of that ad. By simply improving your headline, you can:

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use