Knowing When NOT to SellWritten by Ron Sathoff
Before entering world of marketing, I spent many years as a college instructor. One of most important lessons that I ever learned about teaching was fact that saying "I don't know" as a response to a student question wasn't necessarily a BAD thing -- in fact, truthfulness of answer did more to build my credibility with my students than any lame, improvised, off-the- cuff answer could.
Of course, I also realized that you have to follow up that "I don't know" with a firm "but I'll find out for you." In other words, when I didn't know exact answer, I would make sure to do my research to see what I COULD offer student in form of an answer.
I believe this principle also holds true for sales. As a salesperson, you have to remember that you are selling YOURSELF as much as you are selling a PRODUCT, especially if you are looking for any kind of return sales or long-term relationships with your customers.
That means that you should be truthful with your clients and customers, even if means that you might not make immediate sale. For instance, there have been times where clients have asked me, "Do you think a press release would be effective?" In many of these cases, answer is "Yes" and I will tell them so. However, there are also cases where a press release WASN'T appropriate, and even though it meant losing sale, I made sure to let them know that they wouldn't get results they were looking for and that I wouldn't recommend it.
How to increase sales by 50% just by adding one simple page to your siteWritten by Robert Puddy
The upsell strategy or upgrade is potentially most expensive secret on net. (Not so secret now) You must have seen those sites listing things you will learn if you pay me X amount to join my private site, one of them is always. LEARN HOW TO INCREASE YOUR SALES BY 50% JUST BY ADDING ONE SIMPLE PAGE TO YOUR WEB SITE. How many times have you been curious enough to consider paying, just To find out what that was. (Lesson No 1 curiosity is a great sales inducer) Well for those of you who resisted, your patience is about to be rewarded Because today you are going to learn this secret for free. I will tell you this though you will kick yourself when penny drops. I went around banging my head on every brick wall I could find for being So stupid. When your customer clicks on that link at bottom of your Page that say's order here now through our secure server they are Expecting to get their credit card out, in fact they may already have it in They're hot little hands. So what do you do, send them to a page that offers them an