Know What Matters Most About PR?

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 870 including guidelines and resource box. Robert A. Kelly © 2004.

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.

And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.

It especially matters whenrepparttar emphasis ofrepparttar 104776 PR team assigned to your unit shifts from communications tactics to a comprehensive blueprint that leads to your personal success as a unit manager. Particularly as it demands of you a sharper focus onrepparttar 104777 very groups of outside people who play a major role in just HOW successful a manager you will be – your key external audiences.

But, what really matters most about your public relations isrepparttar 104778 foundation on which you build your program. For example, one like this: people act on their own perception ofrepparttar 104779 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104780 very people whose behaviors affectrepparttar 104781 organizationrepparttar 104782 most,repparttar 104783 public relations mission is accomplished.

How you implement such a fundamental premise isrepparttar 104784 enduring key to success. Discuss it with your PR team, especiallyrepparttar 104785 importance of learning how your organization is perceived by those target audience members. It should be obvious to all concerned that those perceptions almost always result in predictable behaviors that can help or hinder your operation.

You need to interact with members ofrepparttar 104786 key target audience and ask a lot of questions. “Do you know anything about us? What do you think of our services, products or people, if anything? Have we ever worked together on a project? Was it a positive experience? Do you have any kind of problem with us?”

If budget is not a problem, you can hire a professional survey firm to gather these data. Or, since your PR people are already inrepparttar 104787 perception and behavior business, you can put them to work doing this very important work.

Instant Time Management

Written by Niall Roche


There's never enough hours inrepparttar day to get everything done. Or is there?

I'm a normal guy. I like watching TV and hanging out with friends. Like most online business people I also enjoy avoidingrepparttar 104775 work I need to do. Well... what do I mean by that? The reason I wrote this article is because this morning I found myself "busy" doing nothing. I know that's a contradiction in terms.However if you examine your current working day you'll see exactly what I mean.

Business people tend to spend more of their time checking up on how their business is doing and less time actually developing their business.

How often each day do you do each ofrepparttar 104776 following?

*Check you commissions on Commission Junction, Clickbank etc?

*Searching for another "quick fix" to your marketing problems or website traffic issue?

*Buyingrepparttar 104777 "miracle" ebook you just found, readingrepparttar 104778 first few pages and realizing it'srepparttar 104779 same you information asrepparttar 104780 last ebook you bought on affiliate marketing?

*Checkingrepparttar 104781 stats for your website to see how many hits or unique visitors you have?

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