I had never given
matter much thought in
past but after an experience I enjoyed lately, I am now rather of
opinion that you can.It happened this way…
Coinciding with
launch of my latest book ‘Your Retirement Masterplan’ (How To Books ISBN 1857039874) I participated in eleven 10/15 minute live interviews on local radio over a period of just five days.
These promotional interviews were arranged by my publisher’s media consultancy and I didn’t require to visit a single studio to take part; they were all conducted over
telephone, sitting at my desk at home.
Towards
end of
first interview I was conscious of
fact that I had yet to plug
distribution channels for my book.
The presenter beat me to it: ‘In five seconds, where can listeners buy your book?’ Before I could reply he added, ‘Can they order it online?’
‘Yes,’ I said, ‘at Amazon.co.uk’
In
ten subsequent interviews I made a point of ending my spiel with
publisher’s name together with availability at bookstores but I always finished with, ‘…and online at Amazon.co.uk.’
Now here’s
interesting part: after
first five sessions I checked out
Amazon.co.uk website to discover that this newly published title had jumped 35 places in
bestseller list for its genre; I checked again after
final interview and it had jumped again but this time by 329 places. In effect, in just a few days it had leapt from position 558 to 194 out of 3123 competing titles.
More than mere coincidence methinks…because books don’t climb
bestseller lists on Amazon unless they are selling in quantity.
So what if you self-publish your output and you don’t have a publicist to arrange radio interviews? Does that mean you are excluded?
No way; I have self-published several books in
past and managed my own promotion.
Here is what you do…
1.Wherever you live in
world you’ll find that
majority of local radio stations are banded together into a single group for cost-effectiveness;
2.Identify
controlling group;