This one-way communication experience is a big turn-off and many times frustrating to cope with at time.

Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Yet it can be easy to do since most of us have a jammed packed life already, with little time to spare let alone to listen to what our market is saying. Yet, we can't afford not to, or we lose our revenue. Relying even 40 percent on push marketing turns off sound to your market. Okay, Catherine, what is push marketing?

Push marketing is when you use brochures, flyers and other material -- including your business card -- and you push them out into market praying all time you are doing it, hoping they read them and will take action you want them to. This is an easy rhythm to get into because it allows you to hide and not feel any rejection. Yes, if you don't know who they are, they can't reject you.

Materials are supporting documentation and should never be used to push what people need to buy from you. Yet, business owners, especially independent professionals and newbie’s (under 3 years in business) use push marketing to frequently to "feel" like they are marketing. Then when response rate is nil or real small, which is always case, they get disappointed, give up (major reason for dissolutions in first 3 years of businesses), and begin to think they can't market, or marketing is "t-o-o" hard.

Then they walk around pointing out why people aren't buying. Take a moment, do it now before you forget, and make a quick list of what you use to market your service -- brochures, business card, flyers, what else? Yes, most web sites are push marketing -- you need to push people to get them to visit. Of course, there are some exceptions.

Now ask, "How much do I count on for these materials to market for me? Do you go to networking events and push your business card into everyone’s hand?" Oh, did you feel that whoosh of negative energy with that sentence? I sure did. Next time, keep those business cards in your pocket until asked for one and then still hesitate to give it out without some boundaries or criteria.

Why, because a business card has all your contact information on it. U-know, name, phone number, and maybe a logo that took you a year or two to develop that your market could care less about.

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over internet. The idea behind viral marketing is that you include your ad with freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and option for article reprints at bottom of each article. Example: We give away all articles at http://www.20six.de/secura and http://www.20six.de/secura1

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies. Example:You can download Domainchecker at

http://www.domainregistry.de/domainchecker.txt

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at top of board.

4. Allow people to sign up for a free web site on your server. Since you are giving away space, require them to include your banner ad at top of site.