should find one benefit your competition doesn't

offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free

advertising streams. Ask readers to forward it to

people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update

e-zine. Anytime you make changes to your web

site they can receive an informative e-mail.

4. Focus your articles on information targeted

readers and e-zine publishers want. They will get

published more often, which means free publicity.

5. Use problems to attract online traffic. Find a

common online problem and use your web site

to solve it. People will visit and see your ads.

Criteria for Evaluating Business Opportunities

The following tool provides a quick indication of market potential for your business, product or service in your area. The higher figure at Step 6., better opportunity.

A low score does not mean you should drop your idea altogether. It does, however, indicate that in its current form, there is not a large market opportunity for your concept, and to enter market in its present state you may be taking a large risk.

Likewise, a high score is not an automatic green light. Proceed with caution – check your operational and financial feasibility as well. Get second and third opinions before proceeding.

BEST WISHES WITH YOUR ENDEAVOURS!

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QUICK MARKET EVALUATION

1. Are you selling to individuals, households or businesses?

2. What is population of these customers in your target geographical location?

3. How much, in an average year, do customers spend on your product/service?

4. Find total potential sales for region by mulitplying (2) x (3).