Killer Copy - What is it and how you can MASTER the Art!

Written by Chuck Crawley

Killer copy is a phrase that you probably see inrepparttar Internet Marketing arena quite often.

What exactly is Killer Copy?

First,repparttar 129889 word Killer is misleading. Killer as defined byrepparttar 129890 Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating".

Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about.

We'll userepparttar 129891 words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing".

Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy!

Persuasive Copy should berepparttar 129892 MAJOR goal in your quest to make money onrepparttar 129893 Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight.

Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator.

The reality of this scenario is really not that far fetched!

So how can you create Persuasive Copy for your product or service?

The first step to creating Persuasive Copy is to KNOW your product or service. Takerepparttar 129894 time to really study your product or service. Extractrepparttar 129895 benefits of your product or service that makes it incapable of being resisted. What is it about your product or service that is extremely tempting or enticing?

Do Writers Need Web Sites?

Written by C.S. Paquin

Do writers need Web sites. In my opinion, if you're searching for work onrepparttar Internet then yes. But why, I hear you ask?

When I decided to get serious about my freelance career, I spent considerable time researching Internet resources while planning my marketing strategy. Would there be enough work onrepparttar 129888 Internet to sustain my existence? Or would I have to resort to a print marketing campaign to getrepparttar 129889 word out? Given that e-mail is cheaper than paper and postage,repparttar 129890 Internet seemed a good option. So, I built a Web site, which, I expect to work for me on three levels.

First of all, it 'looks' good to have a Web address. And they're as commonplace as telephone and fax numbers in Author Interviews these days. Therefore, in terms of projecting a savvy image, a Web site is invaluable for providing another way for a potential client to reach you.

Secondly, a Web site can be a showcase. If you have clips then uploading them to your site is a quick way for clients to see what you're capable of. If you're just beginning, it's a chance to present some material. Yes clients look for published work, but they also appreciate good writing.

Depending on your HTML skills, a Web page can let you show off photography you may have taken. Being able to take a photo if needed is a great skill forrepparttar 129891 intrepid reporter. I have a few photos in my clip file I'm particularly proud of - one being a rather fetching close-up of a Highland cow, featuring front page of a Sunday supplement. Said cow now features inrepparttar 129892 Clips section on my Web site.

Another aspect to 'showmanship' is employers often request clips as text only. No attachments, nothing fancy. It's rather sad to see your official newspaper clips reduced to bare text, with no formatting. I'm often tempted, as are others, to attach a little jpeg or pdf file to show how my work 'really looked'. Nevertheless, you have to respectrepparttar 129893 potential employers' wishes. So, withrepparttar 129894 text, I pasterepparttar 129895 URL ofrepparttar 129896 better-presented piece, knowing thatrepparttar 129897 employer may also want to see a better layout. It's easier forrepparttar 129898 client to click a hotlink to a Web page than to open another program to see my work (Big hint: Make it easy forrepparttar 129899 client).

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