What exactly is Killer Copy?

First, word Killer is misleading. Killer as defined by Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating".

Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about.

We'll use words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing".

Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy!

Persuasive Copy should be MAJOR goal in your quest to make money on Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight.

Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator.

The reality of this scenario is really not that far fetched!

So how can you create Persuasive Copy for your product or service?

When I decided to get serious about my freelance career, I spent considerable time researching Internet resources while planning my marketing strategy. Would there be enough work on Internet to sustain my existence? Or would I have to resort to a print marketing campaign to get word out? Given that e-mail is cheaper than paper and postage, Internet seemed a good option. So, I built a Web site, which, I expect to work for me on three levels.

First of all, it 'looks' good to have a Web address. And they're as commonplace as telephone and fax numbers in Author Interviews these days. Therefore, in terms of projecting a savvy image, a Web site is invaluable for providing another way for a potential client to reach you.

Secondly, a Web site can be a showcase. If you have clips then uploading them to your site is a quick way for clients to see what you're capable of. If you're just beginning, it's a chance to present some material. Yes clients look for published work, but they also appreciate good writing.

Depending on your HTML skills, a Web page can let you show off photography you may have taken. Being able to take a photo if needed is a great skill for intrepid reporter. I have a few photos in my clip file I'm particularly proud of - one being a rather fetching close-up of a Highland cow, featuring front page of a Sunday supplement. Said cow now features in Clips section on my Web site.