Advertising is more affordable than ever thanks to ezines, small newspapers, and an exploding number of trade publications that cover specific industries.I often place classifieds ads for as little as $3 in ezines that reach thousands. Local papers and trade pubs sell short classified ads for $13 to $50, with small display ads (those box ads) going for $100 to $300.
Of course, to keep
cost down, you may have to write your ad yourself. The hardest part of writing an ad is always
very beginning. Once you get
ad started,
rest is easy.
Here are five ways to start your ad. Use these simple time- saving formulas to get a great ad going. Don't worry about compromising quality. These are
exact same tricks top professional copy writers have used for decades, even for million-dollar ad campaigns.
1. Start with
word FREE! It's
most popular word in advertising--because it WORKS. FREE trial consultations, FREE samples, and FREE limited-time offers all get attention and get your ad rolling.
2. Start with
word NEW! Announce a new product, service, or idea. NEW tables just in, NEW opportunity to make money, NEW information just developed.
3. Start with a DO YOU? DO YOU make enough money, DO YOU suffer from heartburn, DO YOU get tired of ads? Questions pull
reader into
rest of your ad. A question makes
reader think
answer. As subtle as this seems, it's a powerful first step in getting people to think seriously about buying.
4. Start with $10,000...or any other big amount of money. $10,000 a week for life, $13,000 is what you can save each month, $5,000 off this month only.
For years we've tested ads on AOL in front of their millions of members and visitors. Big money numbers and "FREE COMPUTER" pull
best response. Now,
folks that click on
ad may not be
kind who are going to buy, but there is no question that this method gets lots of attention.