You must not only run, but you must run in a zigzag pattern.

What if it were a mountain lion? Stand your ground, and make yourself appear as big as possible by holding out your arms and, if wearing a coat, opening it so it makes you look even larger. Mountain lions respect size and probably won't attack if they think you are bigger than they are. ("Probably!")

What about a bear? Play dead. Bears lose interest if you don't fight.

What's lesson here?

Know your enemy and exploit their weaknesses.

Let's think about that in terms of our businesses. If we know our competition (the 'enemy' in this analogy) and we know their weaknesses, we can exploit them to come out on top. For example, speed has always been an issue in shipping business. UPS has always been very efficient, but sometimes we need to get documents delivered overnight. UPS wasn't setup to do that. Enter Federal Express. They found a weakness in system (speed of delivery) and capitalized on it, offering overnight delivery no matter what. Their advertising slogan is a classic: "When it absolutely positively has to be there overnight."

In first example, an entire business (Federal Express) was built around a weakness. But what if we have an existing business that has a head-to-head competitor?

on your website can open up a whole

new realm of possibilities for you.

CGI scripts can be used for many important

everyday tasks like:

1) Sales 2) Subscriptions 3) Tracking of e-book downloads 4) Recommendations 5) and many more.

The simple mention of term CGI is

enough to raise hairs on back of

the neck for most webmasters including

some of seasoned pros.

Not to fear...there are a lot of great recourses

available to help walk you through CGI

learning curve.

Here is one that I recommend for learning to

install and use CGI scripts on your site:

http://spider-food.net/install-a-cgi-script.html

You will probably want to bookmark this site

after spending some time reading through the

tutorial.

They have many more helpful tutorials from