Killer Bees

Written by Dave Balch


Would you know what to do if you were attacked by a swarm of killer bees? "Run!" you say, and you would be right; sort of.

You must not only run, but you must run in a zigzag pattern.

What if it were a mountain lion? Stand your ground, and make yourself appear as big as possible by holding out your arms and, if wearing a coat, opening it so it makes you look even larger. Mountain lions respect size and probably won't attack if they think you are bigger than they are. ("Probably!")

What about a bear? Play dead. Bears lose interest if you don't fight.

What'srepparttar lesson here?

Know your enemy and exploit their weaknesses.

Let's think about that in terms of our businesses. If we know our competition (the 'enemy' in this analogy) and we know their weaknesses, we can exploit them to come out on top. For example, speed has always been an issue inrepparttar 106242 shipping business. UPS has always been very efficient, but sometimes we need to get documents delivered overnight. UPS wasn't setup to do that. Enter Federal Express. They found a weakness inrepparttar 106243 system (speed of delivery) and capitalized on it, offering overnight delivery no matter what. Their advertising slogan is a classic: "When it absolutely positively has to be there overnight."

Inrepparttar 106244 first example, an entire business (Federal Express) was built around a weakness. But what if we have an existing business that has a head-to-head competitor?

The better you know your competition,repparttar 106245 easier it is for you to be of service to your customer. Without being pushy, you can ask a prospective customer who else he is considering to do business with. If you know all of his options better than he does, you can easily explain why you arerepparttar 106246 better choice.

"The Power Of CGI Scripts"

Written by Larry Johnson


Learning to install and use CGI scripts

on your website can open up a whole

new realm of possibilities for you.

CGI scripts can be used for many important

everyday tasks like:

1) Sales 2) Subscriptions 3) Tracking of e-book downloads 4) Recommendations 5) and many more.

The simple mention ofrepparttar term CGI is

enough to raiserepparttar 106241 hairs onrepparttar 106242 back of

the neck for most webmasters including

some ofrepparttar 106243 seasoned pros.

Not to fear...there are a lot of great recourses

available to help walk you throughrepparttar 106244 CGI

learning curve.

Here is one that I recommend for learning to

install and use CGI scripts on your site:

http://spider-food.net/install-a-cgi-script.html

You will probably want to bookmark this site

after spending some time reading through the

tutorial.

They have many more helpful tutorials from

which most of us could benefit.

Cont'd on page 2 ==>
 
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