SE Optimization: Keywords usage in the Meta Tags

Keywords usage in the Meta Tags

Written by Vikas Malhotra

Once repparttar

sites keywords have been finalized it is now time to start using them to optimize repparttar 127761

site.The first & most obvious place to start using them is repparttar 127762

meta tags of repparttar 127763

site.

There are three metatags that we can start to use them with.

Header

Description

Keywords

Lets look at them one by one:

KEYWORDS and KEYPHARASES uses in THE META DESCRIPTION TAG :

The Meta Description text is used to display a short description of repparttar 127764 web page which is listed in repparttar 127765 search result by search engines. The Meta Description text should be attractive and meaningful so that it could give exact information about site services. It is very important from keywords inclusion angle as well for repparttar 127766 SE tend to index it first & perform a keyword matching with it. Also bear in mind that this text is displayed along with repparttar 127767 site title in repparttar 127768 SERPs. Hence it is repparttar 127769 first introduction that visitors will read about you.

Example:

KEYWORDS and KEYPHARASES uses in THE META KEYWORDS TAG :

Without Meta Keywords tag we can get top ranking as Meta Keywords tag is less important, as far as search engine optimization is concerned. Still, it won't hurt to include it. Meta keyword tag is used to include all repparttar 127770 keywords for which you would like search engines to rank your site. Meta keyword tag is not supported by all search engines now as it has been flagrantly spammed. Keyword meta tag contains keywords and key phrases separated by comma's that users may search. Keyword must not be repeated in repparttar 127771 Meta Keywords tag more than three times(rule of thumb) and one must not repeat any keyword one after repparttar 127772 other.

Keyword Popularity Check

Written by Vikas Malhotra

Before using keywords for your site, it is always better to check for repparttar

popularity of these sub theme keywords. Some or all of repparttar 127760

tools mentioned in repparttar 127761

keywords tools section could be utilized to measure repparttar 127762

popularity of these keywords.

Based on repparttar 127763 popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As repparttar 127764 competition increases on repparttar 127765 keywords, deeper optimization then just building keyword specific pages will have to be done.

Variations on sub- theme words:

This is repparttar 127766 word- play to get into repparttar 127767 mind of repparttar 127768 user.

Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing repparttar 127769 same words in a different combination, using synonyms, building on repparttar 127770 list of words using Thesaurus & a good dictionary.

The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on repparttar 127771 search engines (our keyphrases)

Research on these variations of repparttar 127772 sub theme keywords for actually combing up with repparttar 127773 combinations that are relatively un optimized for yet popular. At repparttar 127774 end of this exercise we will have repparttar 127775 ranked list of keywords, which we can start optimizing for.

General observations & other nuggets:

When using google to check for repparttar 127776 competing pages through repparttar 127777 SERP house repparttar 127778 keyphrase in quotes. This will do repparttar 127779 exact phrase searching for repparttar 127780 phrase that we are optimizing for. Now to have a real feel of repparttar 127781 actual competition on this phrase use repparttar 127782 adword tool.

Typically offline competition for repparttar 127783 business & online competition are not equivalent. The client needs to be driven out of this mindset. Online repparttar 127784 competition for us depends on repparttar 127785 key-phrases that we choose rather then repparttar 127786 industry or repparttar 127787 competition chosen keywords.

Another useful tip is to watch out for repparttar 127788 ranking of repparttar 127789 subpages on repparttar 127790 SERPS page.

A higher occurenec of a sub- page suggests a lesser competitive key- phrase.

Keep excel sheets handy to work out on your key words

Here is a benchmark: If repparttar 127791 site is fairly well optimized, and has a focused theme, then repparttar 127792 combined total number of visitors from secondary variations of repparttar 127793 main keyword phrase, should be higher than repparttar 127794 number of visitors from your main phrase by itself.

Cont'd on page 2 ==>