"Keywords and Content - A Mature Site"Written by Karl Augustine
Some of most effective targeted traffic comes from effective keyword research and quality content around those keywords. As you know, search engines love content and they especially love content that is delivered from a targeted keyword or keyword phrase.While it is true that writing articles is time consuming, value for an online business can be extremely high. I've been fortunate enough to reap strong benefits from posting articles to web sites including my own, and leveraging right keyword phrases to deliver content. As you do same (or post other people's articles) and search engines index your pages, you'll see more and more traffic coming to your site via that content. And, as your pages "settle in" to their positions in search engines results pages, your site will be 'maturing', and that concept can be worth lots of money to you. As your site matures, you'll most likely 'cement' your pages in search engine results pages as long as you have your articles posted on deeper sites and optimize your articles. One big drawback to posting other people's articles is that you can't optimize them.
| | Nuthin' New Except Search TermsWritten by Stephan Miller
Is there such a thing as brand new search term? Something that has never been typed into a search engine box before. Yes, I know. I didn't think it was possible. The whole "nuthin new under sun" thing. But it is. If fact I have seen stats on it, but can't remember where right now. It's not important. Somewhere in range of 40% of keyword phrases typed into a search engine's box have never been used before. Now that's a search engine statistic that will get you thinking.It will get you thinking that going to Overture an typing in a generic keyword like "reciprocal links" and then optimizing your page for results will get you nowhere. Well at least it will get you a shot at 60% of search engine traffic. The 60% percent that everyone else is competing for. But what about that 40%? The 40% that you have no competition for because no one is optimizing their site for them. The 40% that are real search engine users. The 40% that are ready to spend, if only they could find what they are looking for. I realized importance of this 40% this weekend when I was searching for a simple script that could count words and phrases on a page and return amount of one, two, and three word combinations on that page. A simple script that I did not have time to write. But in order to find this script, I had to push my way past a bunch of black hat seo pages to get to anything close to what I was looking for. By time I had found what I was looking for, I had about seven search terms in Google search box and a few quotation marks just to narrow my search down to what I was actually searching for. Now that was a new search term. But only one of types you may run into.
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