SE Optimization: Keywords Finalization Methodology

Keywords Finalization Methodology

Written by Vikas Malhotra

To arrive at repparttar

set of keywords that:

Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )

Steps

Step I: Lets start by saying that repparttar 127762 for repparttar 127763 keyword finalization of a web site repparttar 127764 first step is to device repparttar 127765 theme of repparttar 127766 web site. The keywords then should be generated which are in sync with repparttar 127767 themeing structure of repparttar 127768 site. The home pages & repparttar 127769 other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.

Once repparttar 127770 sites themes & sub-themes are done, lets start by looking for repparttar 127771 keywords

StepII:

The finalization of repparttar 127772 keywords for any given site can be done in repparttar 127773 following way:

Generation of repparttar 127774 seed keywords for repparttar 127775 site (theme keywords).

Expansion of repparttar 127776 seed keywords into key-phrases by adding qualifiers (sub theme keywords)

Generating a larger set of keywords by word play on repparttar 127777 key-phrases generated in step II.(sub theme targeting)

Lets take them one by one:

SEED Keywords/Primary keywords:

The seed keywords can be generated by either of repparttar 127778 ways mentioned below:

The client provides repparttar 127779 terms he feels are relevant to his business.

The SEO firm generates repparttar 127780 seed words by understanding repparttar 127781 business domain & repparttar 127782 business model of repparttar 127783 client.

Some outside domain consultant provides them.

Another way of generating seed keywords is to look for repparttar 127784 meta tags of repparttar 127785 competition web sites.

WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.

Keywords usage in the Meta Tags

Written by Vikas Malhotra

Once repparttar

sites keywords have been finalized it is now time to start using them to optimize repparttar 127761

site.The first & most obvious place to start using them is repparttar 127762

meta tags of repparttar 127763

site.

There are three metatags that we can start to use them with.

Header

Description

Keywords

Lets look at them one by one:

KEYWORDS and KEYPHARASES uses in THE META DESCRIPTION TAG :

The Meta Description text is used to display a short description of repparttar 127764 web page which is listed in repparttar 127765 search result by search engines. The Meta Description text should be attractive and meaningful so that it could give exact information about site services. It is very important from keywords inclusion angle as well for repparttar 127766 SE tend to index it first & perform a keyword matching with it. Also bear in mind that this text is displayed along with repparttar 127767 site title in repparttar 127768 SERPs. Hence it is repparttar 127769 first introduction that visitors will read about you.

Example:

KEYWORDS and KEYPHARASES uses in THE META KEYWORDS TAG :

Without Meta Keywords tag we can get top ranking as Meta Keywords tag is less important, as far as search engine optimization is concerned. Still, it won't hurt to include it. Meta keyword tag is used to include all repparttar 127770 keywords for which you would like search engines to rank your site. Meta keyword tag is not supported by all search engines now as it has been flagrantly spammed. Keyword meta tag contains keywords and key phrases separated by comma's that users may search. Keyword must not be repeated in repparttar 127771 Meta Keywords tag more than three times(rule of thumb) and one must not repeat any keyword one after repparttar 127772 other.

Cont'd on page 2 ==>