Keywords (a waste)! Branding comes first!

Written by Meredith Gossland

Keywords, Keywords, Keywords... Blah Blah Blah... establishing an internet presence is said to be all about controlingrepparttar hot keywords. Butrepparttar 140625 fact ofrepparttar 140626 matter is that establishing your company as an industry leader is much more important.

I did a little research onrepparttar 140627 keywords used by large companies and found that keywords were really secondary to having a great brand identity. uses a total of 3 key words, Saddleback Church uses just 2. Can you guess what they are?

Building a great business and letting people know about it through traditional methods can drive business to your site and is far more cost effective than pay per click. Pay per click is like having a store on Main Street and being charged for everyone who looks inrepparttar 140628 window of your shop. Would you let a city do that? What ifrepparttar 140629 newspapers charged you for everyone who read your ad inrepparttar 140630 paper whether they purchased from you or not?

Focus on developing your business reputation and customer service, tell everyone you meet to check out your website, then give them services onrepparttar 140631 site that are useful, entertaining, interesting and are updated frequently.

Why do you have a website? Internet customers are great but they are tremendously fickle. Not only that most are just surfers. What if you owned a business in a mall andrepparttar 140632 mall charged you for everyone who entered your store would you bid against a similar store inrepparttar 140633 mall to be charged a higher price for every person who walked by your window?

Tens Ways To Better Search Engine Rankings

Written by Dan Brown

There are millions of web sites trying to get listed inrepparttar top 20 spots ofrepparttar 140474 major search engines. That amounts to a lot of competition! I say if you can't get listed atrepparttar 140475 top, indirectly get torepparttar 140476 top.

How do you do this? Look uprepparttar 140477 top 20 web sites onrepparttar 140478 major search engines underrepparttar 140479 keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could userepparttar 140480 ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link atrepparttar 140481 end of your messages.

2. Askrepparttar 140482 web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad inrepparttar 140483 free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link atrepparttar 140484 end ofrepparttar 140485 article. If they publish it, you'll indirectly be atrepparttar 140486 top ofrepparttar 140487 search engines.

4. Write an excellent article review of their web site, products or services. Then publishrepparttar 140488 review on your web site. E-mailrepparttar 140489 web site owner and tell him or her about it. They may link to your web site so their visitors read it.

Cont'd on page 2 ==> © 2005
Terms of Use