Keyword Prices Decline 3.0% in the First Quarter of 2005

Written by Tommy Maric

An analysis of web’s most popular 20,000 keywords by, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:

Keyword Price…# of Keywords $20.00-$49.99…20 $10.00 - $19.99…123 $5.00 - $9.99…660 $3.00 - $4.99…923 $1.00 - $2.99…3,918 $0.50 - $0.99…2,259 $0.25 - $0.49…2,115 $0.15 - $0.24…1,584 $0.10 - $0.14…2,962 $0.05 - $0.09…592

Note that there are 4,379 keywords inrepparttar Top 20,000 keywords which have either a zero price or do not have three active advertisers.

Keyword pricing is critical for internet advertisers and also webmasters as expensive keywords allow them to maximize their profits using Google’s Adsense™ program.

According to Dave Lavinsky, President of, “Withrepparttar 131503 overall decrease in keyword prices this quarter, it is important to know which keywords remain profitable. What may not seem evident is that in fact many keywords enjoyed a large appreciation in value and now we have over 800 keywords in our database that are worth $5.00 or more.”

Website and Network Stress Monitoring

Written by Vadim Mazo and David Leonhardt

In today’s world, organizations are fast acceptingrepparttar web and related applications as part of their overall business strategies. They understand thatrepparttar 131501 Internet provides them withrepparttar 131502 potential to target a very focused set of customers spread across a very diverse geography.

For a successful Internet presence, it is important thatrepparttar 131503 web server and web applications are reliable, scalable and always available, irrespective of traffic volumes torepparttar 131504 site.

To achieve this, you must test all your hardware and software using tools to check your website, usually called web stress tools. These tools should ideally be used even beforerepparttar 131505 site is onrepparttar 131506 World Wide Web. They can provide a reasonably good estimate aboutrepparttar 131507 performance of your website and a company can identify issues before they arise.

Such issues might include slow response times while openingrepparttar 131508 website, a limited number of users able to simultaneously browserepparttar 131509 website, or a cap onrepparttar 131510 number of requests that can be handled by a processing application. Based onrepparttar 131511 results, a webmaster can identifyrepparttar 131512 bottlenecks and take corrective actions before they result in lost sales.

What does website stress testing do?

Web stress testing provides performance reports for varying elements. For example, users might be complaining that your shopping site is taking ages to load and most search results are showing errors message. Using a web stress tool, you can checkrepparttar 131513 performance of your web server. To your surprise,repparttar 131514 CPU utilization onrepparttar 131515 Server may be just 20%. But if you are also monitoringrepparttar 131516 database application, you might find that it is already running at 100% and isrepparttar 131517 most likely reason for poor performance.

Stress tools can be deployed as software solutions where you can monitorrepparttar 131518 key components of your servers such asrepparttar 131519 CPU, memory and hard disk utilizations. They are built with user-defined alerts that can be triggered if a particular parameter crosses a threshold set byrepparttar 131520 user. As an example, you can configure an alert that must be generated wheneverrepparttar 131521 CPU utilization crossesrepparttar 131522 80% mark. Although this is helpful in identifying system bottlenecks,repparttar 131523 results are limited to web servers that are connected to your internal network.

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