Keyword Popularity Check

Written by Vikas Malhotra

Before using keywords for your site, it is always better to check for repparttar

popularity of these sub theme keywords. Some or all of repparttar 127760

tools mentioned in repparttar 127761

keywords tools section could be utilized to measure repparttar 127762

popularity of these keywords.

Based on repparttar 127763 popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As repparttar 127764 competition increases on repparttar 127765 keywords, deeper optimization then just building keyword specific pages will have to be done.

Variations on sub- theme words:

This is repparttar 127766 word- play to get into repparttar 127767 mind of repparttar 127768 user.

Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing repparttar 127769 same words in a different combination, using synonyms, building on repparttar 127770 list of words using Thesaurus & a good dictionary.

The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on repparttar 127771 search engines (our keyphrases)

Research on these variations of repparttar 127772 sub theme keywords for actually combing up with repparttar 127773 combinations that are relatively un optimized for yet popular. At repparttar 127774 end of this exercise we will have repparttar 127775 ranked list of keywords, which we can start optimizing for.

General observations & other nuggets:

When using google to check for repparttar 127776 competing pages through repparttar 127777 SERP house repparttar 127778 keyphrase in quotes. This will do repparttar 127779 exact phrase searching for repparttar 127780 phrase that we are optimizing for. Now to have a real feel of repparttar 127781 actual competition on this phrase use repparttar 127782 adword tool.

Typically offline competition for repparttar 127783 business & online competition are not equivalent. The client needs to be driven out of this mindset. Online repparttar 127784 competition for us depends on repparttar 127785 key-phrases that we choose rather then repparttar 127786 industry or repparttar 127787 competition chosen keywords.

Another useful tip is to watch out for repparttar 127788 ranking of repparttar 127789 subpages on repparttar 127790 SERPS page.

A higher occurenec of a sub- page suggests a lesser competitive key- phrase.

Keep excel sheets handy to work out on your key words

Here is a benchmark: If repparttar 127791 site is fairly well optimized, and has a focused theme, then repparttar 127792 combined total number of visitors from secondary variations of repparttar 127793 main keyword phrase, should be higher than repparttar 127794 number of visitors from your main phrase by itself.

Keywords usage in the Body Text

Written by Vikas Malhotra

Once repparttar

sites keywords have been finalized it is now time to start using them to optimize repparttar 127759

site. Once repparttar 127760

title & meta tags of repparttar 127761

site have been optimized its time to start with optimizing repparttar 127762

content of repparttar 127763

site with keywords.

KEYWORDS and KEYPHARASES usage in Body text :

Body text is a gist of web page which represents overall information of repparttar 127764 web page in a precise way. We should use Keywords and Keyphrases in body text in standard and natural way as it is read by repparttar 127765 targeted audience. This practice is also rewarded by search engines.

Body may consist of headings , pictures , tables, frames, forms and of text paragraphs. Therefore, we can include Keywords and Keyphrases within

…

, etc.

In case of tables , frames , forms we can include Keywords and Keyphrases in their respective headings.

One thing to consider is that Keywords and Keyphrases must be included in descending order of their importance. It is recommended(thumb of rule) that at least four or five informative paragraphs (including important Keywords and Keyphrases) should be included on each page totaling to at least 100 – 250 or above words.

Remember, to include targeted Keywords and Keyphrases in repparttar 127766 first paragraph of repparttar 127767 body text since some search engines access repparttar 127768 first few lines of web page to show as description in repparttar 127769 search result listing.

Therefore, it is normally recommended that at least first 25 words in repparttar 127770 first paragraph should by Keyword rich.

Starting repparttar 127771 body of page with an image is also not a good idea, since most search engines can’t read images although some engines can read Alt text of that image.

Bold and large font of Keywords and Keyphrases may help in improving search result listing.

Example : We can write a paragraph showing repparttar 127772 gist of repparttar 127773 web page including targeted Keywords and Keyphrases.

First Paragraph :

Keywords and Keyphrases should be used in page Title Tag, Meta Tags (Meta keywords tag, Meta Description tags, Meta Robots tags) , Header Tags(

,

), Body text (in paragraphs-
, headings of forms, frames, list, etc.), Alt tag, Anchor tags, Domain name , Urls of directory pages , Comment tags, etc. “
“Keywords and Keypharases used in different part of web page body text is a very important method of Search Engine Optimization (SEO). As search engines boost search result listing on basis of Keywords and Keypharases included in Domain name , Urls of directory pages, Page Title, Body text, Meta tags, Header tags, Anchor Tags, Alt Tags,etc. Therefore, we can safely say that one of main components of Search Engine Optimization (SEO) is Keywords and Keypharases.”
KEYWORDS and KEYPHARASES usage in Alt tag :
Keywords and keyphrases use in alt tag is also a very important factor in boosting page rank used by spiders .The main reason behind altimage tag keyword usage is that usually search engines can’t read images . To overcome this problem we can use alt tag which describes image (.gif) or graphic (.jpg).The text in alt tags is indexed by search engines.
It also used to describe contents of picture or graphic while downloading that image or picture or while moving on to other page. Sometime, Alt tag is also used to describe contents of image when browser is using graphic – off mode.

Cont'd on page 2 ==>