Keyword Ownership: What it is and Where it's Headed

Written by Richard Zwicky

Keyword Ownership: What It Is and Where It's Headed? By: Richard Zwicky Published: August 20, 2003, SiteProNews.

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?

A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can typerepparttar keyword I bought inrepparttar 127986 address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.

Data shows that between 4% and 7% of search queries are performed by entering something inrepparttar 127987 address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has re-routed these search queries to other search portals, such as iGetNet, or others. This often happens if you've installed any file sharing software. We have all heard / read about how many extra 'features' come with programs like Kazaa. This means that your default search fromrepparttar 127988 address bar may no longer be MSN, and may have been rerouted elsewhere, butrepparttar 127989 basic principle still applies. Ofrepparttar 127990 queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistypingrepparttar 127991 desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.

So how exactly do these address bars work? There are many of these companies offering this kind of service, with each one of them sellingrepparttar 127992 very same keywords to different and sometimes competing companies. To make things worse,repparttar 127993 keywords you might buy will only work withrepparttar 127994 issuing companys proprietary address bar plug-in. Then, to actually offer search capabilities fromrepparttar 127995 address bar, each of these service providers needs to get individual Internet users to download and install their plug-in, and remember to run searches fromrepparttar 127996 address bar.

How effective can a marketing strategy of this nature be whenrepparttar 127997 various tools are not interchangeable, theres numerous competitors sellingrepparttar 127998 same key words to different companies, and you are targeting only a small fraction of Internet users? If your ad is being displayed because its similar torepparttar 127999 search query, are you paying for irrelevant results? This can happen; If there is not a perfect match to a search query,repparttar 128000 next closest match may be displayed.

Competing with these companies is any search engine that offers its own toolbar. You can download a toolbar from any number of engines, and run searches on any key word or phrase quickly and easily. You then getrepparttar 128001 search engines selection of closest matches, from allrepparttar 128002 web sites they have indexed. They offer more than just one choice, and dont cost anything

Who Started This? Started in 1998, Realnames wasrepparttar 128003 first company that tied searching viarepparttar 128004 address bar to a web browser. Atrepparttar 128005 time, it was touted as a value added solution for businesses aroundrepparttar 128006 world who were attempting to get their products found quickly, but didn't want customers to have to wade through a sea of Web addresses to reach their destination.

In part, it was deemed necessary because so few web site operators were search engine savvy, and fewer still knew anything about search engine optimization and promotion. Whatrepparttar 128007 Realnames solution did was allow a web site operator to buya keyword, and then when any user of Internet Explorer would type that keyword intorepparttar 128008 IE address toolbar, they would get directed torepparttar 128009 web site that ownedrepparttar 128010 keyword.

The company hoped to profit from businesses which wanted to reach Internet users who would type keywords into their browsers address bar instead of rememberingrepparttar 128011 url, or going through a standard search interface.

Unfortunately forrepparttar 128012 company,repparttar 128013 service was entirely dependent on Microsoft; and when Microsoft stopped supportingrepparttar 128014 technology in May 2002,repparttar 128015 company was forced to close. The reason it was so totally dependent was simple; Unlikerepparttar 128016 new companies onrepparttar 128017 market today, Realnames did not depend on an end user downloading and installing a plugin, instead it was essentially integrated into Internet Explorer by Microsoft. Therefore everyone who used IE automatically hadrepparttar 128018 plugin.

Five tips to improve your chances with Google et al.

Written by David Leonhardt

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me throughrepparttar search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site torepparttar 127985 major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for allrepparttar 127986 pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

1.A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write outrepparttar 127987 names, and possibly a keyword description withrepparttar 127988 title.

2.Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequentlyrepparttar 127989 term "safe toys for babies", while another might userepparttar 127990 term "baby safety".

3.What'srepparttar 127991 URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to developrepparttar 127992 right keyword strategy for you BEFORE you choose your domain name.

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