Keyword Density - More Than Meets the Eye

Written by Ralph Tegtmeier

One ofrepparttar standard elements of web page optimization is Keyword Density: up until very recentlyrepparttar 128053 ratio of keywords to rest of body text was generally deemed to be one ofrepparttar 128054 most important factors employed by search engines to determine a web site's ranking.

However, this basically linear approach is gradually changing now: as mathematical linguistics and automatic content recognition technology progresses,repparttar 128055 major search engines are shifting their focus towards "theme" biased algorithms that do not rely on analysis of individual web pages anymore but, rather, will evaluate whole web sites to determine their topical focus or "theme" and its relevance in relation to users' search requests.

This is not to say that keyword density is losing in importance, quiterepparttar 128056 contrary. However, it is turning into a lot more complex technology than a simple computation of word frequency per web page can handle.

Context analysis is now being determined by a number of auxiliary linguistic disciplines and technology, for example: * semantic text analysis * textlexical database technology * distribution analysis of lexical components (such as nouns, adjectives, verbs) * evaluation of distance between semantic elements * AI and data mining technology based pattern recognition; * term vector database technology etc.

All these are now contributing torepparttar 128057 increasing sophistication ofrepparttar 128058 relevance determination process. If you feel this is beginning to sound too much like rocket science for comfort, you may not be very far fromrepparttar 128059 truth: it seems thatrepparttar 128060 future of search engine optimization will be determined by whatrepparttar 128061 industry is fond to termrepparttar 128062 "word gurus".

A sound knowledge of fundamental linguist methodology plus more than a mere smattering of statistical calculus will most probably be paramount to achieve successful search engine rankings inrepparttar 128063 foreseeable future. Merely repeatingrepparttar 128064 well worn mantra "content is king!", as some ofrepparttar 128065 lesser qualified SEO professionals and very many amateurs are currently doing, may admittedly have a welcome sedative effect by creating a feeling of fuzzy warmth and comfort. But to all practical purposes it is tantamount to whistling inrepparttar 128066 dark and fails miserably in doing justice torepparttar 128067 overall complexity ofrepparttar 128068 process involved.

It should be noted that we are talking presence AND future here: many ofrepparttar 128069 classical techniques of search engine optimization are still working more or less successfully, but there is little doubt that they are rapidly losing their cutting edge and will probably be as obsolete in a few months' time as spamdexing or invisible text - both optimization techniques well worth their while throughoutrepparttar 128070 90s - have become today.

So where does keyword density come into this equation? And how is it determined anyway?

There'srepparttar 128071 rub:repparttar 128072 term "keyword density" is by no means as objective and clear-cut as many people (some SEO experts included) will have it! The reason for this isrepparttar 128073 inherent structure of hypertext markup language (HTM) code: as text content elements are embedded in clear text command tags governing display and layout, it is not easy to determine what should or should not be factored into any keyword density calculus.

The matter is complicated further byrepparttar 128074 fact thatrepparttar 128075 meta tags inside a HTML page's header may contain keywords and description content: should these be added torepparttar 128076 total word count or not? Seeing that some search engines will ignore meta tags altogether (e.g. Lycos, Excite and Fast/Alltheweb), whereas others are still considering them (at least partially), it gets even more confusing. What may qualify for a keyword density of 2% under one frame of reference (e.g. including meta tags, graphics ALT tags, comment tags, etc.) may easily be reduced to 1% or less under another.

Optimizing a Press Release for Search Engines

Written by Marcia Yudkin

Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulderrepparttar time or effort for your news to show up in search engines.

The lightbulb went off for me when I was searching for very specialized software and came upon a press release for such a product posted at another site, not that ofrepparttar 128052 company producingrepparttar 128053 software. Of course that release led me torepparttar 128054 company's Web site, which was itself nowhere inrepparttar 128055 search engine listings.

I therefore went looking for sites that welcome free posting of press releases and found more than 100 of them. I posted my own press release at more than 20 of them and now, two months later, a Google search onrepparttar 128056 phrase "free syndicated business content," which wasrepparttar 128057 theme inrepparttar 128058 headline andrepparttar 128059 body of my release, turns up three of these inrepparttar 128060 first 20 listings, including in position #1. If I type in "attract repeat business visitors," which is an exact quote fromrepparttar 128061 headline, eight of eight items that come up are instances ofrepparttar 128062 press release.

If you have timely news, for instance about an upcoming conference you’re sponsoring, this technique won’t benefit you as much as if you have offerings that will continue to be of interest for months or years inrepparttar 128063 future. I like this strategy because, like Tom Sawyer’s legendary painting project, it enables you to let other people dorepparttar 128064 hard work, here of getting good search engine rankings. The site hosting your press release for free then benefits fromrepparttar 128065 traffic your release draws and so do you. Search Engine Optimization and Free Press Release Distribution

Here’s how to profit from this strategy, in six steps.

1. Decide on a keyword phrase that ties in torepparttar 128066 product or service you are promoting and that people actually search for. You can research this conveniently at

2. Place this phrase into your press release headline and repeat it around three times withinrepparttar 128067 body of your press release. Make sure you also include two properly formed links to your own Web site (i.e., write “” rather than “”) withinrepparttar 128068 text ofrepparttar 128069 release.

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