Keys To Internet Marketing: VisibilityWritten by Bruce Woodward
The keys to being profitable on internet is simply visibility. Do you think that Wal-Mart became business that they are by remaining unseen? What about Microsoft? Dell? I think that you get my point.Visibility takes time, and perseverance, but it can be achieved. Once you “get hang of it” it is also relatively painless. However, if you are going to get into an internet based business, be prepared because you are going to be spending 90% (of your actual working time) marketing. This is not necessarily a bad thing … after all, if you are able to cut time you spend on your business to two hours per day then that is an hour and forty-eight minutes a day you spend marketing. That still beats eight hours in an office. Marketing can be fun to some of those that participate in it. After all, you get to sell yourself. You challenge yourself to come up with selling techniques, something that will make that person buy your product over gazillion others that are out there.
| | 5 Ways to Get Good Client InformationWritten by Meredith Gossland
Good client information can help a business grow and expand but sometimes getting that information can be difficult. Here are 5 methods of getting information you need from current customers.The first is a no brainer.....a-s-k! This means simply asking customer point blank how they feel about your product or service and them if they would recommend your business to a friend. But,even though this seems easy, it requires more than right words. Often people will tell you what you want to hear to avoid confrontation or feeling uneasy. Your body language and tone of voice may have a tremendous impact on their willingness to give up some quality marketing information. These are some ways to express your sincerity and get information you need. 1) make eye contact and hold it...not a hard stare but look at them when they are talking. 2) Tell why you want information. "I was wondering if there is something you think we could do to improve. Can you just think for a minute or two...is there a product or service we could offer that would make things easier or better, when you do business with us?" Even if they tell you everything is fine ask them to give you a scale rating 1-10, 10 being best. If score is less than ten ask them why its not a ten...tell them a ten rating is your goal and ask them how they think you could achieve that. When you let them now that you are trying to meet personal high standards they will tend to try to help you reach your goal. 3) If applicable mention your competition and ask them if price was better at competition would they leave you. Comparing yourself to competition in a boastful manner is expected....resist temptation to begin bragging. People feel that if you are already convinced your better than competition, then their input is a waste. Whatever answer, yes or no, follow up with a why, what, or how question. Sometimes you will find that they don't know you offer a product or service that sets you apart from competition ( you do....don't you??) This is a great time just to let them know why you are different from competition. It is very important that this is done without bragging and boasting. Questions are better than statements. For example, "Did you know that we can deliver?" rather than ..."Well,Company X doesn't deliver! We do!"
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