Know These Five Audiences to Write a Top Selling Book Judy Cullins ©2003 All Rights Reserved.
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Speaking directly to your reader on each page makes you savvy author your readers will appreciate and respect. Solving your audience's challenge or problem creates happy customers who will spread word about you and your book. Which audience below will want to pay $15-$40 for your book?
Which of These 5 Audiences Suits your Book?
1. The Audience you Meet in Mirror
Authors write books because we love ideas, content, skills we will share. We usually write book for ourselves first. Have you heard, "I wrote book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For instance, www.stopyourdivorce.com's book already has an audience. who wants a solution now. They are desperate at this point, and will do anything. They will pay any price for your magic pill and will buy on spot.
In just 2 years this site sold 150,000 books. The author answered rejected spouses' dilemma compelling them to buy now..
Divorce often comes as a surprise, so without much time to negotiate, and because of great pain and discomfort, this audience wants a cure right now. It's only after doctor announces a prostate serious problem that most men look for an answer. Prevention didn't appeal to them. Only doctor's wake up call prompted action.
The more narrow target, more angle your book takes, easier it is to sell
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to go--fast! This audience wants to know how to do something-- to write a book, to make money Online, to promote their business Online, to put up a top-selling Web site.They also are looking for least expensive way to accomplish their goals. No more money down drain for them.
For instance, print and ebooks that show entrepreneurs a short cut to finish their books, and get them sold fast, so their cash flow builds big enough to multiply profits fast is right audience for books about publishing, business or book promotion.
Once book is near completion, how can authors make continuing sales that make up one-fourth to one-half of their income? Still relatively unused, Internet provides this answer because of so little competition there.