Keeps Getting Easier...

Written by Dan Reinhold

This article may only be reproduced in its entirety, includingrepparttar resource box and subscription information electronically or in print. A courtesy copy of yopur publication would be nice, too!

Keeps Getting' Easier...

"You know you want it"

That wasrepparttar 127230 subject line that greeted merepparttar 127231 other day. It concerned a certain so-called men's (man's? menses? Oops!) magazine recently yanked from Wal-Mart's racks. Basically Playboy with bikinis, full of pickup tips obviously for adolescent boys.

Now there's marketing, Internet or otherwise for ya! They knew I wanted it even before I knew I wanted it. As a matter of fact, I still don't know I want it - but they know I want it, so I guess I will soon.

Perfection!! No more decisions to agonize over, no more hesitance, no more "Can I afford It?" worries.

They know you want it, so all you have to do is fork it over!

Man, what a relief...Now it's clear why there's all this spam everywhere. They're just trying toooo hard. All those exclamation points and capital letters and even fancy HTML graphics - when all it really took is telling ‘em they want it. Sheer genius!!

Know These Five Audiences to Write a Top Selling Book

Written by Judy Cullins

Know These Five Audiences to Write a Top Selling Book Judy Cullins 2003 All Rights Reserved.

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

Speaking directly to your reader on each page makes yourepparttar savvy author your readers will appreciate and respect. Solving your audience's challenge or problem creates happy customers who will spreadrepparttar 127229 word about you and your book. Which audience below will want to pay $15-$40 for your book?

Which of These 5 Audiences Suits your Book?

1. The Audience you Meet inrepparttar 127230 Mirror

Authors write books because we loverepparttar 127231 ideas,repparttar 127232 content,repparttar 127233 skills we will share. We usually write repparttar 127234 book for ourselves first. Have you heard, "I wroterepparttar 127235 book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years.

2. The Target Market Who Wants Answers Now.

No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For instance,'s book already has an audience. who wants a solution now. They are desperate at this point, and will do anything. They will pay any price for your magic pill and will buy onrepparttar 127236 spot.

In just 2 years this site sold 150,000 books. The author answeredrepparttar 127237 rejected spouses' dilemma compelling them to buy now..

Divorce often comes as a surprise, so without much time to negotiate, and because of great pain and discomfort, this audience wants a cure right now. It's only afterrepparttar 127238 doctor announces a prostate serious problem that most men look for an answer. Prevention didn't appeal to them. Onlyrepparttar 127239 doctor's wake up call prompted action.

The more narrowrepparttar 127240 target,repparttar 127241 more angle your book takes,repparttar 127242 easier it is to sell

3. The Short-Cut Time and Money Investment for a Big Payoff.

This audience wants a roadmap to where he or she wants to go--fast! This audience wants to know how to do something-- to write a book, to make money Online, to promote their business Online, to put up a top-selling Web site.They also are looking forrepparttar 127243 least expensive way to accomplish their goals. No more money downrepparttar 127244 drain for them.

For instance, print and ebooks that show entrepreneurs a short cut to finish their books, and get them sold fast, so their cash flow builds big enough to multiply profits fast is repparttar 127245 right audience for books about publishing, business or book promotion.

Oncerepparttar 127246 book is near completion, how can authors make continuing sales that make up one-fourth to one-half of their income? Still relatively unused,repparttar 127247 Internet provides this answer because of so little competition there.

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