Question: What was your first successful JV, and what were
steps you took to make it successful?Hello. This is Valerie Vauthey speaking. I am
CEO & Founder of
fastest growing coaching company in North America and Europe: MyPrivateCoach.com
I would like to share with you a few of my experiences regarding business and more specifically with Joint Ventures.
I have started, grown, and sold FOUR Joint Ventures so far and I just started a new one.
Out of
first four JVs, 3 were a great success and 1 was a failure (though I did not lose a dime, let's say I just did not make money).
Looking back at what made
JV successful, I think I can now reasonably well understand why one went astray and did not generate
forecasted revenues.
The first JV I ever started was a high-tech company which applied
artificial intelligence concepts to financial markets.
Because I was not a techie person,
critical part of this JV was to find a 50/50 partner who would be
techie side of
business. I would be
sales and CEO side of
business.
This is
#1 CFOS (Critical Factor of Success): Finding
right partner. The right partner is
one who brings what you do not have and are not able to acquire easily. This requires a high-level of self esteem as one has to accept his or her limits.
The right partner is also somebody you know well. Not a person met at a fair or on an online network and with whom you only exchanged a few emails. It is easy to get excited when we meet somebody online and find that we share a lot of elements but always do your homework and learn as much as possible about
other person before jumping in
bath as we say in French.
If you do not find
right partner, then your JV is dead before even having started!
What's
worst that can happen when you choose
wrong partner? Well, you can be mislead. And this is easy to do! Since this partner knows things you don't!
You can also be lied to when a partner who is supposed to bring a sales pipeline or access to hundreds of thousands of people, reveals him/herself as a nice speaker with nothing in
basket (another French expression ;o)
One of
mistakes I have made and from which I have learned is that I used to believe my partners and follow them blindly. One time, I was approached by a potential partner who seemed extremely well connected and whose role would have been to spread
word while I would be
captain on board,
visionary. We did have a vision...but
millions of contacts? never materialized! That's ok. We will all make a mistake here and there. As long as we learn from them it is a lesson of life and we will remember it.
So remember:
- choose a partner you know
- preferably choose a partner who has experience
- your partner should have an experience and a skill set you do not have
- your partner should have access to a network of people you do not know
- choose a partner who can prove what he/she says when it comes to sales pipeline and large distribution lists
#1 CFOS Good Example: To start my latest JV, I chose Kimberly Wells, one of our great coaches on board at MyPrivateCoach. I have
vision. She has
skill set. We are totally complementary. The vision was to start an online boot camp company attractively priced at 99 cents a day. I had known Kimberly for quite a while. We had had time to exchange and discover each other! After 6 months of brainstorming and work, we launched www.30dayBootCamp.com and we started selling our first bootcamps within days.
#1 CFOS Bad example: Two years ago, I started a website with a person I barely knew but who made me believe he had access to literally millions of addresses. Needless to say, these addresses did not exist. Now that I know how hard it is to build a meaningful subscribers list, I know why! I wasted my time on this but no money. Maybe my female intuition was talking to me while I slept! It still qualifies as a failure to me.
The #2 CFOS in a JV is timing and vision. People who start a JV tend to be in a hurry. They want to succeed yesterday as opposed to tomorrow. A JV is not a "regular" company where you have a CEO who drives
team. In a JV, as commonly understood today, both partners have technically
same power. Because both parners can pull
company at
same time, it is important that your sense of timing be
same. Do you want to make 1 million within
next 6 months? Does your partner want to make 10 millions within 12 months? Do you want this to be a side business? Does he/she want this to be HUGE company? As you can see, if you do not have
same perception of things (vision and timing) you are doomed to failure.
So remember:
- choose a partner who has
same grand vision about what
business should become (a side-business or
next Microsoft) - choose a partner who thinks like you when it comes to timing: when do you want success to become true?
#2 CFOS Good Example: With Kimberly Wells on www.30dayBootCamp.com, we have
same vision. We want to become
reference when it comes to bootcamps and online self help. We also have
same timeframe as a reference: we are giving ourselves 12 months to meet full success!
#2 CFOS Bad Example: With my not-so-successful JV, we had a major difference of perception when it came to
vision and of course to
timing. I had another company to take care of, I did not have
same sense of urgency as this person had. These two major (and should I say "critical") differences collided and we stopped working together.
This leads us to another point: how much time do you have?
One important point when you start any company for that matter, is
TIME issue. This will be our #3 CFOS. One common cause of JV or busines failure in general is
lack of time or a poor time organization. If you are planning to start a JV on
side while taking care of your family, a time-consuming job and a intensive social life, chances are you will not succeed. Does this sound tough? tough love maybe! But it is critical that you allocate all your energy and time to your new business venture. A new endeavor requires your full attention. What about finding a balance between your personal life and your business? I personally believe that there is no balance to be found in
first few months you start a business. YOu need an understanding spouse and family environment and go for it. Work hard and do not listen to those who sell seminars and expensive teleclasses trying to make you believe you can become rich and famous without working hard. A key reason for failure is giving your time away to other people or projects. Be focused! ONLY ONE NEW BUSINESS AT A TIME. Don't you worry. As soon as your business takes off
ground thanks to your hard work, you will be able to re-establish a nice personal/professional balance.
So remember: