There are three primary email applications on market that folks use to manage their incoming POP3 email. Those three are:

· Microsoft Outlook Express · Eudora · Netscape Mail

In order to get most from your email software, there are three key processes that you should learn. These processes are concerned with data organization, saving time and email database management.

SET UP EMAIL FOLDERS

Organization is key to any emails that you intend to save. Having 2000 emails in one folder is a sure-fire road map to confusion and lost communications and information.

You are best judge as to how to organize your email into topics that provide an easy method of retrieval of information when you need it most.

Fortunately, primary email browsers make it easy to organize your information. By allowing you to create folders within your email software, you can file specific emails into folders dedicated to topic of email.

To create new folders:

OUTLOOK EXPRESS: 1. Click File - Folders - New --- alternatively, you may also right click an item in Folder window --- and then type in name of your new folder. Highlight folder above where you would like your new folder to be placed, and then click OK.

EUDORA: Click on Mailbox - New --- or right click on Eudora in folders window and then click on New. When window opens, type in name of your new mailbox and click OK. If you want to create a folder to place other mailboxes into, click checkbox before clicking OK.

NETSCAPE MAIL: Click File - New Folder. Then from drop-down menu, select folder that you wish to be folder directly above your new folder, before clicking OK.

FILTERING EMAIL

Email filters are a tool to help you save time and frustration. Have you ever lost an incoming email under deluge of email coming into your mailbox? With filters, you can direct important email or not-so-important email into certain pre-ordained folders.

As part of war against spam, most ISP's use filters every day in an attempt to keep spam out of your mailbox. In fact, I even use filters to sort my incoming mail trying to catch spam my ISP missed.

Don’t be fooled into thinking you need some special software to filter your email. Setting up filters is actually quite easy.

To setup email filters:

OUTLOOK EXPRESS: Click on Tools - Message Rules - Mail. A wizard will open to help you create your new email filters. Just follow instructions provided to direct mail based on certain criteria into certain folders.

EUDORA: Click on Special - Make Filter. Once again, just follow instructions in Filter wizard.

In Marketing 101 at your local university, marketing is actually process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are people who believe in a product, service or idea, so much that they are willing to invest their lives into development of their dream.

Historically, every major corporation in world was started by an entrepreneur with a dream and drive to make it a reality.

However, there comes a time in life of every corporation when those who fear gambling nature of their founder, squash entrepreneurial drive that made company a viable concern in first place. The entrepreneur will either submit to careful nature of stockholders, or he will be forced to leave company he created.

The only entrepreneurs who withstand pressure to move more carefully are those who have maintained majority control over their companies.

PLACE

In offline world, place is defined by location. On Internet, place is defined by domain name and web hosting service chosen.

Both online and offline, place can make or break a company without respect to quality and value of product, service or idea.

PRICE

Selecting a price is determined first on a basis of whether company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is lead discounter in marketplace. Staples on other hand is specialist in office supplies.

Both sell a significant number of office supplies despite fact that lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.

So question for you is whether you want to position your company as a discount or value company.

Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.

The challenge of selecting best price for your product or service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us also assume that we know that product can be sold for $10 or $50. Let us also assume that if price dips below $10 or rises above $50, then product sales fall off significantly.

Our challenge is to determine best rate at which to sell our product.