Keeping Your Email Box Organized & Ready for Business

Written by Stone Evans


Learning how to getrepparttar most organization from your email software is very likelyrepparttar 117028 most important skill you can learn to conduct a successful online home business.

There are three primary email applications onrepparttar 117029 market that folks use to manage their incoming POP3 email. Those three are:

∑ Microsoft Outlook Express ∑ Eudora ∑ Netscape Mail

In order to getrepparttar 117030 most from your email software, there are three key processes that you should learn. These processes are concerned with data organization, saving time and email database management.

SET UP EMAIL FOLDERS

Organization is key to any emails that you intend to save. Having 2000 emails in one folder is a sure-fire road map to confusion and lost communications and information.

You arerepparttar 117031 best judge as to how to organize your email into topics that provide an easy method of retrieval ofrepparttar 117032 information when you need it most.

Fortunately,repparttar 117033 primary email browsers make it easy to organize your information. By allowing you to create folders within your email software, you can file specific emails into folders dedicated torepparttar 117034 topic ofrepparttar 117035 email.

To create new folders:

OUTLOOK EXPRESS: 1. Click File - Folders - New --- alternatively, you may also right click an item inrepparttar 117036 Folder window --- and then type inrepparttar 117037 name of your new folder. Highlightrepparttar 117038 folder above where you would like your new folder to be placed, and then click OK.

EUDORA: Click on Mailbox - New --- or right click on Eudora in repparttar 117039 folders window and then click on New. Whenrepparttar 117040 window opens, type inrepparttar 117041 name of your new mailbox and click OK. If you want to create a folder to place other mailboxes into, clickrepparttar 117042 checkbox before clicking OK.

NETSCAPE MAIL: Click File - New Folder. Then fromrepparttar 117043 drop-down menu, selectrepparttar 117044 folder that you wish to berepparttar 117045 folder directly above your new folder, before clicking OK.

FILTERING EMAIL

Email filters are a tool to help you save time and frustration. Have you ever lost an incoming email underrepparttar 117046 deluge of email coming into your mailbox? With filters, you can directrepparttar 117047 important email or not-so-important email into certain pre-ordained folders.

As part ofrepparttar 117048 war against spam, most ISP's use filters every day in an attempt to keeprepparttar 117049 spam out of your mailbox. In fact, I even use filters to sort my incoming mail trying to catchrepparttar 117050 spam my ISP missed.

Donít be fooled into thinking you need some special software to filter your email. Setting up filters is actually quite easy.

To setup email filters:

OUTLOOK EXPRESS: Click on Tools - Message Rules - Mail. A wizard will open to help you create your new email filters. Just followrepparttar 117051 instructions provided to direct mail based on certain criteria into certain folders.

EUDORA: Click on Special - Make Filter. Once again, just follow repparttar 117052 instructions inrepparttar 117053 Filter wizard.

NETSCAPE MAIL: Click on Edit - Mail Filters. Then click on New inrepparttar 117054 wizard. Once you click on New, you will be taken to a new wizard window. Followrepparttar 117055 instructions here, then when you are done, click on OK. This will return you torepparttar 117056 first window where you will set uprepparttar 117057 sorting order of your filter.

Understanding the Difference Between Marketing and Promotion

Written by Stone Evans


Are you an online marketer? Or do you simply promote affiliate programs? Marketing is trulyrepparttar most misunderstood word in use today onrepparttar 117027 Internet. Let me see if I can clarify this issue just a bit.

In Marketing 101 at your local university, marketing is actually repparttar 117028 process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs arerepparttar 117029 people who believe in a product, service or idea, so much that they are willing to invest their lives intorepparttar 117030 development of their dream.

Historically, every major corporation inrepparttar 117031 world was started by an entrepreneur with a dream andrepparttar 117032 drive to make it a reality.

However, there comes a time inrepparttar 117033 life of every corporation when those who fearrepparttar 117034 gambling nature of their founder, squash repparttar 117035 entrepreneurial drive that maderepparttar 117036 company a viable concern inrepparttar 117037 first place. The entrepreneur will either submit torepparttar 117038 careful nature ofrepparttar 117039 stockholders, or he will be forced to leaverepparttar 117040 company he created.

The only entrepreneurs who withstandrepparttar 117041 pressure to move more carefully are those who have maintained majority control over their companies.

PLACE

Inrepparttar 117042 offline world, place is defined by location. Onrepparttar 117043 Internet, place is defined by domain name andrepparttar 117044 web hosting service chosen.

Both online and offline, place can make or break a company without respect torepparttar 117045 quality and value ofrepparttar 117046 product, service or idea.

PRICE

Selecting a price is determined first on a basis of whetherrepparttar 117047 company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart isrepparttar 117048 lead discounter inrepparttar 117049 marketplace. Staples on repparttar 117050 other hand isrepparttar 117051 specialist in office supplies.

Both sell a significant number of office supplies despiterepparttar 117052 fact thatrepparttar 117053 lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.

Sorepparttar 117054 question for you is whether you want to position your company as a discount or value company.

Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.

The challenge of selectingrepparttar 117055 best price for your product or service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us also assume that we know thatrepparttar 117056 product can be sold for $10 or $50. Let us also assume that ifrepparttar 117057 price dips below $10 or rises above $50, then repparttar 117058 product sales fall off significantly.

Our challenge is to determinerepparttar 117059 best rate at which to sell our product.

Testing has shown us that we can sell 1000 items a week at $10. Testing has also shown that we can sell 500 items per week at $50. And testing has shown that we can sell 650 items per week at $45.

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