Keeping Your Affiliates Active and LoyalWritten by Keller Flynn
Have you noticed lately that some of your affiliates seem to have disappeared from face of earth, or that people who have registered with you are not always posting your banner or setting up their affiliate website at all? You're not alone. With so many affiliate programs available these days, people can, and often do, jump from program to program with little thought, and this is bad news for affiliate directors.
Maintaining an active affiliate base is key to success of your program. If people are continually jumping ship, you're not going to make any money. If you've got a good product with reasonably high demand and an attractive, easy to navigate website, you should be able to keep a happy and stable group of affiliates, right? So what's problem?
Well, assuming that your program is potentially successful; that is, your product is in demand and that you have a professional looking, user-friendly website, I can pretty much guarantee that problem lies in communication. If your affiliates are trickling away, it is most likely because they feel ignored or just uninformed. Here are a few communication basics you can use to keep them feeling involved.
First. Have a good "thank you" page. Don't just use a canned prefab form. When your affiliates sign up, give them some pertinent information, like what they can expect from you and a little more about how your specific program works. Maybe even give a few sales statistics from your most successful affiliates. This will make them feel really involved right from start.
Pre-Packaged Web Sites: Don't Settle for Second BestWritten by Keegan Michaels
So you've just joined a new affiliate program. You've researched it backwards and forwards to make sure it's a good deal. You've gotten all your necessary information and you've been provided with template for your affiliate's web site. You're ready to go, right? Well, not necessarily.
"What do you mean?" you ask. "Have I joined wrong program? Have I fallen for a scam?"
No, of course not. You're a smart, intuitive business person, and I'm sure you've found a great deal. It's just that prefab web site I'm a little worried about.
Now I'm not saying that affiliate web sites are all bad. Some are fine, even excellent, and they're especially helpful for someone who has no web savvy. You can set up affiliate site with little or no hassle in a matter of minutes and you're ready to go. Where problem lies is in total lack of individuality of these sites. If you go with provided web site template, you're going to look just like everyone else in program. Why will someone choose you over 100 other people with exactly same claims and information, packaged in exactly same way? If you really want to make sales and bring in more affiliates, (isn't that whole point of program?) you need to stand out.
So go that extra mile and make sure that your sales are head and shoulders above other affiliates in your program. Set up your own unique web site.