SE Optimization: Keep Your Web Site Content Relevant

Keep Your Web Site Content Relevant

Written by John Metzler

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of repparttar

web site having a specific theme (And yes, this includes any resource or links pages repparttar 127772

site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on repparttar 127773 topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want repparttar 127774 business card design to be repparttar 127775 most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding repparttar 127776 flow of your web site. Visitors who have to search through multiple pages to find repparttar 127777 information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, repparttar 127778 more likely repparttar 127779 site is to show up near repparttar 127780 top of search results for repparttar 127781 term.

Would You Let A Dog Or A Butler Market Your Website?

Written by Michael Cheney

The latest news to hit repparttar

Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..

Search engine optimisation (or SEO) is any practice related to repparttar 127771 end goal of improving your website’s positioning in repparttar 127772 search engines.

The brief history of SEO is that it first started out solely as repparttar 127773 remit of repparttar 127774 developers themselves. This was back in repparttar 127775 day when one person designed, built, maintained, hosted and marketed a website.

The Ever-Changing Internet Landscape

During repparttar 127776 past few years, however, repparttar 127777 entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering repparttar 127778 term "seo" on Google returns nearly 20 million results!

Now businesses recognise that it is no longer possible to expect one individual or company to possess all repparttar 127779 necessary skills ‘under one roof’ to be able to achieve great results on repparttar 127780 graphic design, technical construction AND marketing of their website.

This has led to repparttar 127781 trend of bringing in specialist search engine marketing consultants or companies to assist.

As Google and repparttar 127782 like are spending millions every year on developing their tools to accurately sift through repparttar 127783 billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best.

Everyone Wants 'Organic' Nowadays!

Ask Jeeves and Lycos are now offering their SEO service to help companies get found in repparttar 127784 ‘organic’ results of search engines.

‘Organic’ results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses repparttar 127785 shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of repparttar 127786 ‘organic’ results (on Google).

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