Keep Your Company Newsletter Out of the Circular File

Written by Jessica Albon

Keep Your Company Newsletter Out ofrepparttar Circular File Copyright 2003, The Write Exposure

You spend a considerable amount of time and money on your print newsletter andrepparttar 124246 only way your investment pays off is if your readers actually interact with your newsletter in a positive way. Unfortunately, most company newsletters don't do a very good job of encouraging any such interaction.

How can you make sure your newsletter's one ofrepparttar 124247 successful few? Here we haverepparttar 124248 five key questions your newsletter must answer to leave a lasting impression on your readers.

Who's it from? How's it relevant? Is it interesting? Why read it now? Why keep it?

Who's it from? You wouldn't believerepparttar 124249 number of companies that neglect to make it obvious whorepparttar 124250 newsletter's from. It's often not enough to include your company name onrepparttar 124251 newsletter somewhere. Rather, consider each newsletter an opportunity to introduce your business to people who've never heard of it before. Your mailing label should include your company's slogan (and a bit about what you do if it's not obvious) and logo. Ask someone who's unfamiliar with your company to take a look at your newsletter and guess who it's from and what they do. If they can't, perhaps it's time to make some changes.

How's it relevant? Your readers don't have much time. Clearly they don't want to spend what little time they have reading something that's not going to apply to their lives. You might prove your newsletter's relevance by putting a table of contents nearrepparttar 124252 mailing label (don't list article by title, rather list them by benefit). You'll find some great examples of proving relevance atrepparttar 124253 newsstand. Take a look atrepparttar 124254 magazines available and see how they convince readers that's what's inside is worth reading.

Stop Paying Full Price for Postage

Written by Jessica Albon

Stop Paying Full Price for Postage Copyright 2003, The Write Exposure

If you’re mailing out your monthly newsletter, you’d likely like to save money on your postage costs. You may think there’s no way aroundrepparttar first class price tag. However, we've got seven easy ways to spend less forrepparttar 124245 same distribution.

Don’t Mail It

1. FAX it. If most of your readers are local and have fax numbers, ask them if they’d mind if you faxed it. Keep in mind that some of your readers may prefer to have it mailed.

2. Email it. You can emailrepparttar 124246 newsletter in plain text or HTML format, or you can email a notice thatrepparttar 124247 latest edition is available on your website.

3. Hand-deliver it. If a number of your subscribers live inrepparttar 124248 same area, you might consider paying someone to hand deliver it. Or, you can drop it off yourself. It's a great way to re-connect with customers.

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