Keep 'Em Coming Back for More

Written by Jenna Glatzer

Maybe you've already got good search engine placement. Maybe lots of sites have linked to you, and people are able to find your little piece of cyberspace without much trouble. However, once they've been there, do they ever come back?

There are two keys to earning repeat visitors: fresh content and interactive features.

If you can offer your visitors new articles, columns, interviews, information, jokes, cartoons, pictures, etc. every few days, great. But if you can't, you have another option: letrepparttar visitors work for you. Here's how.


The simplest way to keep people coming back for more is to put up a message board. There are several free ones ( offers a good one) that you can link to your site with very little effort. It's not enough just to put it up there, though. You must also berepparttar 134769 ringleader-start several interesting threads yourself. Give your vistors a reason to respond to your threads. How?

Ask questions related to your content Ask people to introduce themselves Discuss a controversial topic Comment on something inrepparttar 134770 news that relates to your content Tell a funny story or joke, and ask visitors to post their own Encourage visitors to post feedback about what they'd like to see on your site Ask people to vote for their favorite [blank]. Movie, band, magazine, celebrity, etc. Offer simple tips in your field of expertise, and ask visitors to add their own

Want to make your board look more active? Post responses to your own messages under different names. Or ask friends to post, just to getrepparttar 134771 discussions flowing. Whenever someone posts, at least inrepparttar 134772 beginning, drop him or her an e-mail to say, "Thanks for visiting my forum."

Be sure you haverepparttar 134773 ability to delete offensive messages and spam from your board, or you may scare people away from posting.


People love contests. Not justrepparttar 134774 ones in which you can win a million dollars or a trip torepparttar 134775 Bahamas, but little giveaways. Free t-shirts or books or gift certificates. Think you can't afford it? Think again.

If you run a monthly contest, and offer a prize worth $10, your total cost per month shouldn't be over $13 (including postage.)

What kind of contest should you run?

Forgetrepparttar 134776 simple "enter your e-mail address here and get a chance to win" kind, unless you have an e-mail newsletter and want to build your subscription base. Instead, call upon your visitors' creativity and challenge them to write a winning response to an interesting question.

Whatever Happened To Keep It Simple?

Written by John Colanzi

I don't know, maybe it's just me, but it seemsrepparttar KISS formula has been tossed outrepparttar 134768 window.

I visit various sites that are supposed to be selling a product or service and get various messages such as:

<> We'd like to let you know you don't haverepparttar 134769 latest version of IE or Netscape and we'd like to ask you to upgrade your browser at this time.

<> We're sorry but this site can only be viewed with Internet Explorer.

<> If you want to view our site you'll have to downloadrepparttar 134770 flash media software.

<> Sorry you need to download these plug ins before viewing our site.

Well I have to admit I'm out of there when it comes to any of these sites.

If I'm looking for a product or service and you want my money, don't ask me to jump through hoops to hand it to you.

I'm not visiting your site so I can spendrepparttar 134771 rest ofrepparttar 134772 night adding plug ins, upgrading browsers and being told I'm not welcome unless I do a "dog and pony" show for you.

Maybe I'm wrong, but web surfers have a limited attention span when it comes to making a buying decision and I really don't think they're coming to be impressed by your site. They're stopping by to see if you have what they want, need or desire.

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