Kaizen in Online MarketingWritten by Kaveh Fard
Many people throughout life of online marketing have utilized use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today’s markets are using it. Which leaves one to wonder, what is Kaizen? Well, to put it in a layman’s words it is practice of continuous improvement; fact that we should never be satisfied with what we have, and instead always press onwards to improve what we have to something better. This can be utilized in many ways, for example, you might own a home based business such as a plug-in-profit homepage where biggest work load is advertising campaign. To find new ways to complete tasks in this process easier and faster can mean that you will be getting more done and earn a better income, or maybe just have time to catch up with some sleep that might be long overdue. However, it is important to know that Kaizen is something that is utilized over time and is a never ending process. As time goes by you have to keep in touch with all new opportunities that comes flying your way to keep competitive in a way that lets you choose what to improve in you business. This in itself has effect of giving you a competitive edge against all those that ignore this very easy, but vital step. Many believe that one can get a successful business by working really hard in beginning and then wait for money to come rolling in. I would say this is best way to kill a business and it is also totally against everything that is Kaizen. Ok, it is true that business starts to flourish in beginning when efforts by owner and/or employee is at its peak, however once well deserved payoff from all work starts to roll in many sits back and forgets most important step in any business; too keep payoff at it’s peak capacity at all times!.
| | 10 Eye Popping, Jaw Dropping Ad Copy SecretsWritten by Greg Johnson
1. Use a hand written letter on your ad copy instead of text. Write ad on a piece of paper, scan it and publish ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. 3. Show before and after photos for your products on your web page copy. Show problem picture and then beside it, show picture of resolution to problem when they use your product. 4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. 5. When you offer free bonuses in your ad copy, also list dollar value beside each bonus. People will feel they're getting a good deal and it will increase value of your product. 6. Hire a famous person to endorse your product or service. Make sure person is well known to your target audience. Include their picture and statements on your ad copy.
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