Do your print ads or web pages seem so flat that no one ever bothers looking at it? How would you like to make them more unique and attractive?The key to a striking visual ad is
color. It gives life to any image. Take for example cartoons that we watch on television and how they attract kids. We may also wonder why fast food and restaurants use same color for their business or why banana catsup is colored red and not yellow.
Every color has its own characteristics. They represent different mood, personality or impression. In other words, colors influence people.
In deciding what color to use, you must first know nature of your business. You cannot use just one color, or else your ad will look so plain and boring. However, using different colors can mess up your image or it may create a different impression to viewers. Balance is important.
There are three basic color models used in graphics design, CMYK, RGB and Pantone.
In making printed images, it is best to use CMYK color model. CMYK stands for cyan, magenta, yellow and black. It is referred to as four-color process. This color model is commonly used in printing process to produce full-color photographs and images. The advantage of using this model is that it reduces cost of printing. When CMYK are combined, they produce greatest number of printable colors. It is not advisable for use in single-color printing, though. Also, this model does not produce spot inks, such as metallic silver or gold.
