KNOWLEDGE IS POWER

Written by Bud Fredrick


Do you know all that you NEED to know to succeed in business?

WARNING -- If you brushed past that question, you could well end up one ofrepparttar many small businesses that fail. Here's how to avoidrepparttar 106841 trap.

There are basic areas where you must have some knowledge to succeed. You don1t have to be an expert in these areas. In fact, you may well end up hiring experts to help you, but without a BASIC knowledge of these topics you risk being taken advantage of byrepparttar 106842 very experts you hire. DEFEND yourself with knowledge. Here are three key areas for almost any business.

SALES AND MARKETING

The odds are that you sell a product or service. Call it what we like, bottom line, we sell things. Attorneys, doctors and accountants sell their time. Product manufacturers sell their products torepparttar 106843 retailer, who sells them torepparttar 106844 general public.

Many people think that sales and marketing isrepparttar 106845 sideshow inrepparttar 106846 circus of business. "Unless you have a compelling personality or can write award winning sales text, you will fail," they think.

Not so. Sales and marketing is math as much as anything else. If 100 visitors to your site earn you a certain amount of money then how much will you earn if 500 visitors show up? Learn to dorepparttar 106847 math and don't letrepparttar 106848 "experts" dazzle you with their buzzwords.

LEGAL

The good news here is that you don't have to be an attorney to make it in business. The bad news; you'll probably need one before it's over with. Let's arm ourselves with at least some basic knowledge. First, legal work is NOT a do it yourself proposition. Second, few people that you sit in front of will intimidate you as much as your own attorney.

How Honest Are You?

Written by Jan Wallen


Honesty in business is talked about in many businesses and at all levels of business, fromrepparttar mom-and-pop neighborhood store to large corporations. It sounds good: "We conduct an honest and ethical business."

It's a great PR statement and one that we hear constantly from all types of businesses. What many of them are really saying is that we should do business with them because they are honest and we can trust what they are telling us in their sales materials and advertising. All too often, this statement of honesty is merely part ofrepparttar 106840 business' marketing strategy used in an attempt to create credibility withrepparttar 106841 largest number of potential customers.

Atrepparttar 106842 root ofrepparttar 106843 problem isrepparttar 106844 fact that civil and legislative authorities, which governrepparttar 106845 conduct of business in our society, establishrepparttar 106846 codes, regulations and laws. These rules of law are based on practical economic and legal ethical standards and have nothing to do withrepparttar 106847 application of Christian or moral standards. You can operate completely withinrepparttar 106848 law and still cheat, mislead and otherwise perform dishonest acts.

But what does this really mean? For example a Christian views honesty and ethical behavior as a foundation ofrepparttar 106849 Christian life. In other words, Christians try to liverepparttar 106850 example through observing and applying God's Commandments. This means complete truth in all things. It also incorporatesrepparttar 106851 idea of treating others as you want them to treat you.

For Christian business people, these truths are not just some nice sounding words, but are to be lived out in our daily behavior and actions. Do all Christians set this example in their business life? Sadly, many do not. They become lost in repparttar 106852 lure of achieving success in their business while losing sight ofrepparttar 106853 true meaning of honesty in business dealings. Honesty is more than something we talk about on Sunday when we are in church but is a reality that must be lived out in our daily life regardless of where we are.

Most have good intentions; they do not set out to cheat or lie in order to gain an economic advantage. As long as they stay withinrepparttar 106854 bounds ofrepparttar 106855 legal limits, many feel they are being honest. It is okay to exaggerate or mislead if you do not actually lie. It is ok to hide consumer information in fine print that no one reads.

But this isrepparttar 106856 standard set byrepparttar 106857 world and our society. Honesty in business dealings means exactly that. When a person reads sales materials,repparttar 106858 expectation should be thatrepparttar 106859 claims are truthful, not exaggerated and thatrepparttar 106860 business will providerepparttar 106861 promised product or service just as described. A Christian businessperson aspires to higher standards. He knows that he has a responsibility to his customers to treat them fairly and as he himself would expect to be treated. Anything less is dishonesty by Christ's standards.

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