MS: Bob, how important have Ezine Articles been in achieving your success in online business?
BL: Very important! Most of what I learned 6 or 7 years ago about doing business on Internet came from articles written by others already working online. Today, most of my new customers and clients are generated by articles I write.
MS: How long have you been writing Ezine Articles and what are main topics that you write about in your Ezine Articles?
BL: I've been writing Ezine articles for 5 years and I mainly write about Marketing and Sales
MS: Bob, amongst all promotion techniques you use, how important are Ezine articles?
BL: 1st ...by a large margin
MS: Are there other techniques you use?
BL: Yes. I also do off line promotions by postcard.
MS: Bob, what sort of articles have you had most success with? In your experience, what kind of Articles are most in demand?
BL: "How to" articles about how to find more prospects and customers or how to close more sales. I've been very successful at building my own business and helping other business owners build theirs. I write about things I learned and use ...and tailor my writing specifically to help other small business owners.
MS: Some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?
BL: Both methods are effective. To generate maximum response byline must offer reader an enticing benefit.
MS: What have you found to be most effective ways of getting your Articles published?
BL: Building my own list of publishers who requested articles from me.
MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?